Flavour on Fire: ANGOSTURA® Bitters Warms Up Whisky Week

As the crisp bite of winter lingers in the air and fireplaces crackle back to life, Whisky Week (7–14 July) arrives at the perfect moment to toast the season. And this year, ANGOSTURA® Bitters is bringing the heat — not with flames, but with flavour.

Whether you’re curled up at home with a good book or hosting a fireside soirée, there’s something undeniably magical about a well-crafted whisky cocktail in winter. It’s a time to indulge in bold spirits, slow sips, and sensory warmth.

ANGOSTURA®, the legendary bitters brand known for its over 200-year history and iconic oversized label, is celebrating the occasion by encouraging both cocktail enthusiasts and casual drinkers to rethink the whisky ritual — one dash at a time.
Rethinking the Dram
Traditionally, whisky has been a purist’s spirit — enjoyed neat, on the rocks, or maybe in a classic cocktail like the Old Fashioned or Manhattan. But ANGOSTURA® is here to shake things up. By adding bitters to the mix, drinkers can transform their usual pour into an elevated experience that balances spice, sweetness, and complexity.

The ANGOSTURA® range — including Aromatic, Orange, and Cocoa Bitters — is perfectly suited to whisky’s rich character. Each variant offers a unique complement to different whisky profiles, whether smoky, sweet, or spicy:

ANGOSTURA® Aromatic Bitters

Known for its signature blend of herbs and spices, this original classic adds depth, spice, and warmth — ideal for bold bourbon or rye-based cocktails.

ANGOSTURA® Orange Bitters

Bursting with bright, zesty citrus and floral undertones, it lifts the heaviness of darker spirits and makes for a stunning twist on highballs or Manhattans.

ANGOSTURA® Cocoa Bitters

Deep, rich, and chocolatey with nutty undertones, this variant adds a layer of indulgence to your whisky — think Espresso Martinis, hot toddies, or dessert-style nightcaps.

A Week of Warmth: Signature Serves to Sip By the Fire

To mark the week-long celebration, ANGOSTURA® is rolling out a series of signature whisky cocktail recipes designed for winter comfort. These aren’t just your average drinks — they’re meant to feel like a warm embrace after a long day.

Bitters & Barrel: Your Guide to a Warmer Pour

From classic Old Fashioneds to spiced whisky sours and even bold dessert-style drinks, a few dashes of ANGOSTURA® go a long way in enhancing the natural richness of your whisky.

Suggested Signature Serves for the Week

• The Winter Manhattan: Rye whisky + ANGOSTURA® Cocoa Bitters + Campari + Ginger liqueur
• Whisky Orange Highball: Whisky + Soda + Orange Bitters + Orange twist
• Smoky Hot Cocoa: A warming blend of whisky, ANGOSTURA® Cocoa Bitters and hot chocolate.

The Final Stir

This Whisky Week, whether you’re a neat-sipper, a cocktail enthusiast, or somewhere in between, one thing’s certain — flavour is the new fire, and ANGOSTURA® bitters is leading the way.

For more information on the ANGOSTURA® range and delicious food and cocktail recipes, visit www.angosturabitters.com. Follow Angostura South Africa on Facebook /Angostura South Africa and Instagram @AngosturaZA for fun facts, recipes and brand updates.

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Author: Andrea Steenkamp from Paddington Station PR on behalf of ANGOSTURA®.