Innovative youth empowerment project

Party Monster Movies to Empower 300 girl child youths.

Johannesburg, 17^th October, 2016:  Party Monster Movies (PMM) has signed a contract with Party phreaks to give away 50% royalties of the pop band’s latest hit single “miss Braamfontein” to 300 lucky voluntary participants who will play as extras in the official music video of the pop song.

The concept of the music video follows an artistic display of a street performing band that plays for gratuities but instead, only ends up getting girls’ contact details, the pop culture concept and story line will enable the visual director to have all 300 faces appear in the 5min:40sec music video, a love story in the mix, and a serene tell of a 21^st century popstar lifestyle in a better and futuristic Braamfontein. The company has also appointed one of it’s own, model and socialite Lauren Steenkamt as brand ambassador of the Miss Braamfontein youth empowerment project.

Through the filming of this music video, PMM is set to create several revenue streams for the project to ensure high earnings for all the involved participants, this includes; income generated through YouTube PPC ads and views, TV and Radio airplay royalties, project branding such as miss Braamfontein calendar, clothing brands, mp3 sales and downloads through online music stores and streaming services such as iTunes, Amazon, Spotify etc. PMM will also use this platform to advertise other brands such as car brands, schools, alcohol brands, clothing lines, shopping malls, websites, apps and more.

The development objective of the youth empowerment project is to create a revenue stream for each participant to own 0.16666% royalty share of the pop band’s song and also to engage the participants in progressive social activities that will inevitably help reduce juvenile delinquency within the youth group, project workshops are on the 22^nd and 29^th of October at the Bannister Hotel in Braamfontein and the filming of the video is set to begin in November.

Party Monster Movies (PMM) will also through social network paid ads, promote the musical project and the project’s brands to 13 countries across the globe as follows; Australia (with 3 million people ad reach), Botswana (with 1 million people ad reach), Namibia (with 1 million people ad reach), USA (with 6 million people ad reach), Canada (with 3 million people ad reach), South Africa (with 3 million people ad reach), Zambia (with 1 million people ad reach), Nigeria (with 1 million people ad reach), China (with 3 million people ad reach), France (with 2 million people ad reach), Japan (with 2 million people ad reach), Ireland (with 3 million people ad reach), England (with 3 million people ad reach), this will include popular social networks such as Facebook, Twitter, YouTube, and Instagram. The company is also expecting the hit single to catch airplay on South African and international radio stations within the first month of publication.

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