Mitchum Becomes Official Deodorant Sponsor of Titans Cricket and Supersport Park

Mitchum, the iconic deodorant brand known for its unbeatable freshness and long-lasting protection, is proud to announce its new role as the official deodorant sponsor of Titans Cricket and SuperSport Park. Recently awarded Best Antiperspirant by the Men’s Health Grooming Awards, Best Deodorant by the Women’s Health Beauty Awards, and recognised as a finalist in the 2024 Sunday Times GenNext Awards for Coolest Male & Female Deodorants, Mitchum is thrilled to support the Titans’ legacy of excellence.

This partnership brings Mitchum’s dedication to freshness and confidence to both the Momentum Multiply Titans men’s and Fidelity Titans women’s teams as they pursue further success on the cricket field.

The Titans have established themselves as a dominant force in domestic and international cricket, reaching half of the T20 finals over the last two decades and claiming seven remarkable T20 championships. The Momentum Multiply Titans men’s team holds an unprecedented 20 domestic titles, the most of any cricket team from a test-playing nation worldwide. As they continue in the 2024/25 season, both teams can count on Mitchum for a fresh and unstoppable advantage.

“Mitchum has always been about providing 100% confidence to stay fresh and unstoppable all day. This partnership with Titans Cricket allows us to showcase that confidence in action,” said Nkateko Mafuyeka, Mitchum’s spokesperson. “We’re proud to stand behind the Titans, a team with a legacy of excellence and resilience that resonates deeply with our brand values. Mitchum is true to you, just as Titans Cricket is true to its loyal fans and relentless pursuit of success.”

With key branding placements at SuperSport Park, including the FAR mid-wicket slot and main scoreboard, plus activations that engage fans during domestic matches, Mitchum is thrilled to support the Titans as they continue their legacy of excellence.

Pierre Joubert, Commercial Manager of Titans Cricket, shared his excitement: “Partnering with a brand as committed to excellence as Mitchum reinforces the Titans’ reputation as a world-class cricket team. This collaboration reflects our shared values of resilience and a relentless pursuit of success on and off the field.”

Dr. Jacques Faul, CEO of Titans Cricket, added, “Mitchum’s support not only provides our players with a confidence boost but also enhances the fan experience at SuperSport Park. This partnership is another step in our journey to elevate our cricketing legacy continuously and offer fans an unforgettable match-day experience.”

With this strategic alliance, Mitchum celebrates its role as a vital part of Titans Cricket, embodying the spirit of “True to You.”

As the Titans lock in on the current season, they do so with Mitchum’s enduring commitment to confidence and performance.