A New Signature Fragrance Celebrating Confident Femininity, Featuring Global Ambassador Leighton Meester Elizabeth Arden, the iconic beauty brand, unveils Eternal Aura, a luminous new Eau de Parfum that captures the essence of modern femininity, empowering women everywhere in South Africa to feel radiant and unapologetically confident. Created by women, for women, this perfume launch features actress Leighton Meester as the global face of the campaign, embodying the journey of female transformation and self-expression. Eternal Aura Eau de Parfum is a captivating floral amber fragrance, vibrant and full of movement. It opens with a sparkling burst of dragon fruit, golden pear and pink pepper, mingling with delicate magnolia and peony scents, while an exclusive Elizabeth Arden co-distillate of rose and ambrette forms the heart of the scent. This unique signature is wrapped in warm sandalwood, creamy musk and a hint of tonka bean, creating a sensual yet modern finish. Offering a fresh perspective on the amber category, Eternal Aura blends airy florals and juicy fruits to define its contemporary elegance. Inspired by the legacy of Ms Arden herself, Eternal Aura honours the brand’s heritage with an elegant bottle design that draws from the timeless sophistication of Elizabeth Arden Salons, a place where women came to feel their best. The cap and carton feature a monogram pattern once used in salons as decorative wallpaper, beautifully reimagined in brushed gold to complement the original Arden Pink. “I’ve been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full-circle moment,” said Leighton Meester. “This campaign is all about recognising and celebrating the stage of life you’re in right now. It’s not about striving for perfection but about honouring the strength, confidence and beauty you’ve cultivated through everything you’ve achieved. Eternal Aura is the kind of perfume that …
Mitchum Becomes Official Deodorant Sponsor of Titans Cricket and Supersport Park
Mitchum, the iconic deodorant brand known for its unbeatable freshness and long-lasting protection, is proud to announce its new role as the official deodorant sponsor of Titans Cricket and SuperSport Park. Recently awarded Best Antiperspirant by the Men's Health Grooming Awards, Best Deodorant by the Women's Health Beauty Awards, and recognised as a finalist in the 2024 Sunday Times GenNext Awards for Coolest Male & Female Deodorants, Mitchum is thrilled to support the Titans' legacy of excellence. This partnership brings Mitchum's dedication to freshness and confidence to both the Momentum Multiply Titans men's and Fidelity Titans women's teams as they pursue further success on the cricket field. The Titans have established themselves as a dominant force in domestic and international cricket, reaching half of the T20 finals over the last two decades and claiming seven remarkable T20 championships. The Momentum Multiply Titans men's team holds an unprecedented 20 domestic titles, the most of any cricket team from a test-playing nation worldwide. As they continue in the 2024/25 season, both teams can count on Mitchum for a fresh and unstoppable advantage. "Mitchum has always been about providing 100% confidence to stay fresh and unstoppable all day. This partnership with Titans Cricket allows us to showcase that confidence in action," said Nkateko Mafuyeka, Mitchum's spokesperson. "We're proud to stand behind the Titans, a team with a legacy of excellence and resilience that resonates deeply with our brand values. Mitchum is true to you, just as Titans Cricket is true to its loyal fans and relentless pursuit of success." With key branding placements at SuperSport Park, including the FAR mid-wicket slot and main scoreboard, plus activations that engage fans during domestic matches, Mitchum is thrilled to support the Titans as they continue their legacy of excellence. Pierre Joubert, Commercial Manager of Titans Cricket, shared his excitement: …
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Kiko Vitals Receives Major Accolades for Pioneering Women’s Health and Sustainable Wellness
In a landmark year of recognition, Kiko Vitals is proud to announce its sweeping success across multiple distinguished awards, solidifying its status as a trusted authority in women's health, wellness, and sustainability. The brand's dedication to excellence, integrity, and innovation has been rewarded at the highest levels, with honours from the 2024 Global Recognition Awards, Woman & Home Beauty Awards, the AABLA (All Africa Business Leaders Awards) hosted by Forbes, and the 2024 Eco-Logic Awards. Global Recognition Awards Winning at the Global Recognition Awards is a testament to Kiko Vitals' exceptional quality. This award is reserved for brands demonstrating superior product standards and an unwavering commitment to transparency and customer trust. Thousands of businesses undergo the rigorous assessment process each year, but only those that exemplify the highest levels of quality and innovation are awarded. This honour places Kiko Vitals among a select group of brands recognised globally for their impact on consumer health and wellness. Woman & Home Beauty Awards Kiko Vitals has also gained acclaim at the 2024 Woman & Home Beauty Awards in two key categories: "Best Gut Support Supplement" for Debloat & Gut Glow and "Best Menopause Support Supplement" for Menopause Balance. These wins reflect Kiko Vitals' deep understanding of women's unique health needs and its expertise in formulating products that truly resonate with consumers. Kiko Vitals' product excellence and customer care set a new standard in women's wellness. AABLA – Forbes Africa's Most Prestigious Business Awards Kiko Vitals received significant recognition at the All Africa Business Leaders Awards (AABLA) – Africa's most esteemed celebration of business excellence, often compared to the Grammy Awards in its prominence. The awards ceremony brought together the continent's top leaders, entrepreneurs, and visionaries, making it a pivotal moment for Kiko Vitals to stand …
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Revlon Celebrates Women’s Month with Iconic CGI Campaign
In honour of Women's Month, Revlon reflects on its rich history of empowering women to live fully, freely, and with purpose in whatever form. The "Revlon Iconic" campaign has started with a digital extravaganza featuring a captivating CGI twist that promises to mesmerise audiences, a first for the brand in South Africa. Founded in 1932, Revlon created a more liberated beauty that embodies action, independence, inspiration, and purpose. For nearly a century, the brand has celebrated the uniqueness and power of women, using its values to create a world where everyone can live their truth. Every product amplifies voices, challenges conventions, and breaks barriers in areas where change is most needed. Revlon's work focuses on diversity, equity, and inclusion, responsible stewardship towards our planet, and building community through philanthropy, wellness, and outreach. "The human story behind Revlon liberates and pays homage to the fearless in all of us—the independent, the joyful, the free, the unstoppable. It celebrates all the unapologetic facets of who we are that make us fearless in every way. This campaign speaks to our core loyalists who fearlessly lived through the 70s, 80s, and 90s, while actively recruiting younger consumers who are redefining fearlessness on their own terms." said Heather Goate, Marketing Director Revlon South Africa. This campaign highlights the strength, activism, and social movement that Revlon stands for. Today and every day, Revlon is proud to celebrate the iconic women in our community who live boldly, as we've done for 92 years. Video: Revlon Celebrates Women's Month with Iconic CGI Campaign https://youtu.be/4b_vcnfo4ak?si=pGa_pj91q9ixQEYt Boilerplate and Editor's Notes. More Info on Revlon Celebrates Women's Month with Iconic CGI Campaign here: Twitter: https://twitter.com/ElveeConsultant Facebook: https://www.facebook.com/ElveeConsultancy CLICK HERE to submit your press release to …
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L’Oréal Paris Partners with SA Rugby Stars Faf De Klerk and Cheslin Kolbe
L’Oréal Paris Partners with SA Rugby Stars Faf De Klerk and Cheslin Kolbe Johannesburg, South Africa – In a move set to redefine men’s grooming, L'Oréal Paris South Africa proudly announces an inspiring new campaign partnership with South African rugby icons Faf de Klerk and Cheslin Kolbe. This dynamic collaboration will see Faf de Klerk lending his star power in L'Oréal Paris Elvive and Men Expert campaigns, while Cheslin Kolbe will spearhead the L'Oréal Paris Men Expert campaign. "The opportunity to partner with a brand like L'Oréal Paris, a brand synonymous with excellence, is truly an honour," said Faf de Klerk. "The brand resonates with my commitment to looking and feeling my best, both on and off the field." Echoing this sentiment, Cheslin Kolbe added, "Partnering with L'Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being. This campaign is about empowering men to embrace self-care and confidence. It's a message that resonates deeply with me, both as an athlete and as a person." This groundbreaking partnership reinforces L'Oréal Paris’s firm dedication to empowering individuals across the globe. Through this collaboration, L'Oréal Paris continues its legacy of celebrating diversity, amplifying voices of strength, and championing the power of authentic self-expression. "Welcoming Faf de Klerk and Cheslin Kolbe to the L'Oréal Paris Men Expert family is a moment of immense pride for us," shared Ayanda Mackay, Brand Business Lead for L'Oréal Paris Southern Africa. “Their steadfast dedication, palpable passion, and genuine authenticity perfectly encapsulate the essence of our brand. This campaign is a testament to our commitment to celebrating empowerment, honouring cultural richness, and emphasizing the importance of self-care for the modern man.” The collaboration with Faf de Klerk and Cheslin Kolbe marks a pivotal moment in L'Oréal Paris’s journey of inspiration and innovation. The …
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Elizabeth Arden Continues Commitment to Empowering Women Through Collaboration with Non-Profit Organisation Sparrow Society
Elizabeth Arden Continues Commitment to Empowering Women Through Collaboration with Non-Profit Organisation Sparrow Society The eight-year relationship employs women from underprivileged communities in South Africa to source the beauty brand's hand-crafted cosmetics bags. Elizabeth Arden is proud to announce the continuation of its longstanding relationship with Sparrow Society, a South African non-profit organisation dedicated to building a more equitable society through gender advocacy, strategic economic empowerment, and support for survivors of gender-based violence. Over 100 years ago, Miss Elizabeth Arden inspired women globally with her entrepreneurial spirit and commitment to innovation in the beauty industry. Her values and legacy remain at the core of the Elizabeth Arden brand, and this enduring collaboration with Sparrow Society exemplifies the brand's continued commitment to supporting women. Offering an alternative to the conventional relief and aid model, Sparrow Society seeks to provide sustainable and holistic economic empowerment to its network of over 100 women-owned sewing businesses. The connection between Elizabeth Arden and Sparrow Society employs women from underprivileged communities in a safe and dignified work environment, allowing them to support their families and produce ethical and fashionable products. Over the last eight years, this relationship has produced over 1 million bags, creating job opportunities for over 200 women. Last year alone, 95 women were encouraged to start home-based sewing businesses and nine survivors of human trafficking were trained to work again. "Elizabeth Arden gift-with-purchase bags are so much more than just free gifts – they are changing people's lives," said Kate Brim-Senekal, Founder and Managing Director of Sparrow Society. "They are allowing women in South Africa to build a better future for themselves through creating something beautiful. For Elizabeth Arden consumers, holding something like …
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L’Oréal Paris Announces Temi Otedola as Sub-Saharan African Digital Brand Ambassador for L’Oréal Paris Makeup
L'Oréal Paris proudly unveils its partnership with the multi-talented actress, entrepreneur, and global influencer Temi Otedola as the new Sub-Saharan African Digital Brand Ambassador for L'Oréal Paris Makeup. This collaboration marks a significant milestone in celebrating beauty in all its forms across the continent and reaffirms L'Oréal Paris's commitment to diversity and empowerment. Temi Otedola's remarkable journey in the world of entertainment, fashion, and advocacy has established her as a key opinion leader and a beacon of inspiration for millions worldwide. As the digital face of L'Oréal Paris Makeup, Temi will headline the latest Infaillible Makeup Range campaigns, showcasing her unparalleled style and celebrating the diverse beauty of Africa. Temi expressed her excitement and honor in her statement: "Words cannot describe how honored I am to partner with L'Oréal Paris Makeup. L'Oréal Paris was amongst the first beauty products I was introduced to as a young girl playing with my mother's makeup. I have grown up loving the products and deeply respecting the company's values and vision. The L'Oréal Paris woman is someone I deeply resonate with—confident, unapologetic, and always striving to make a difference in the world. I'm so excited to begin this beautiful partnership with L'Oréal Paris, sharing their ideals and all their amazing work to make us feel beautiful inside and out." Temi Otedola's influence spans diverse communities, from the alté GenZ to celebrities and the diaspora, making her an ideal representative for L'Oréal Paris's culturally diverse brand. Her collaboration with Glamour Magazine South Africa for the June/July cover showcases the fusion of fashion, beauty, and African heritage, highlighting the talents of pan-African designers and embodying black excellence. Temi joins L'Oréal Paris Makeup alongside Thuso Mbedu, who remains the spokesperson for Sub-Saharan Africa. Thuso's enduring partnership with …
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Mizani Redefines Natural Beauty With The Relaunch Of The True Textures Line
Mizani Redefines Natural Beauty With The Relaunch Of The True Textures Line Mizani, a pioneer in salon-quality haircare for natural wavey, curly, and coily hair, is proud to announce the release of its reformulated and relaunched True Textures line. Explicitly designed for naturalistas, this luxurious collection offers enhanced definition and nourishment for curls, coils, and waves. The True Textures line features a rich blend of marula, olive, and coconut oils, delivering a professional level of intense moisture to enhance natural curl patterns. Unlike other salon-quality products, Mizani's True Textures line is formulated to provide lasting results without drying out the hair. The collection includes three styling products: Mizani True Textures Coil Stretch Cream - RRSP – R470,00 This cream helps elongate, define, and shape coils, providing a lasting soft-hold finish. Its unique formula feels like a cream but holds like a gel, making it perfect for achieving the desired twist-out, bantu knots as well as wash-‘n-go styles without compromising moisture. Mizani True Textures Curl Define Pudding - RRSP – R470,00 An ultra-lightweight curl activator that elongates coily to extremely tight texture types. This pudding leaves tight curls and smooth coils with a mirrored shine, ideal for soft, touchable twist-outs and braid-outs. Mizani True Textures Sleek Holding Gel - RRSP – R470,00 This high-hold gel lock styles in place without crunch or flaking. It provides a flexible, long-lasting hold, making it perfect for your sleek back favourite looks or styles such as the pondo! "We are thrilled to introduce our reformulated True Textures line, designed to celebrate and enhance natural beauty," said David Bolon, General Manager for L'Oréal Professional Products Division. "With Mizani's True Textures range of products, naturalists can achieve defined, moisturised, and long-lasting styles without compromise." These innovative products are now available at select …
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Introducing Biretex, the Revolutionary Acne Care Range by Cantabria Labs
Introducing Biretex, the Revolutionary Acne Care Range by Cantabria Labs Cantabria Labs, a pioneer in dermatological research and innovation, is thrilled to announce the availability of its ground-breaking skincare range, Biretex, in South Africa. Clinically proven to enhance the appearance of acne and spot-prone skin, Biretex utilises advanced ingredients that prevent and reduce the recurrence of blemishes, leaving the skin clear, smooth, and radiant. The combination of Retinsphere® Technology and BIOPEP-15* works synergistically to stimulate epidermal renewal, reduce blemishes and imperfections, and combat the proliferation of Cutibacterium acnes, the primary bacteria responsible for acne development. Try the key products in the Birextix range: Biretix Cleanser Purifying Cleansing Gel - RRSP: R345 Biretix Cleanser Purifying Cleansing Gel is specifically formulated to address the needs of oily and acne-prone skin, ensuring a deep yet gentle cleansing experience. This purifying cleansing gel stands out for its hydrating, mattifying, and softening properties, thanks to its careful selection of ingredients. Central to its formulation is BIOPEP-15, an innovative ingredient that targets the bacteria responsible for acne to help control the appearance of acne lesions. The formula also contains piroctone olamine, which has antibacterial and sebum-regulating properties, and aloe vera, which has soothing properties. In addition to these ingredients, this cleanser incorporated a blend of natural extracts with both sebum-regulating and astringent properties and soothing and hydrating, antioxidant, and anti-inflammatory properties.** With a gentle cleansing base, this gel cleanses the skin of impurities and debris and controls excess oil while maintaining the skin's delicate balance without stripping away essential moisture. In summary, its sebum-regulating and purifying action is complemented by its hydrating and soothing effects to fight blemishes and maintain …
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Kiko Vitals Empowers Women Through Womb Wisdom
Kiko Vitals Empowers Women Through Womb Wisdom As we enter the month dedicated to mothers, it's a poignant moment to contemplate the profound significance of the womb, the channel of life itself. Across diverse cultures, mothers are revered as the epitome of strength, creativity, and nurturing energy. This year, Kiko Vitals comes together to pay homage to the maternal figures who've shaped us and those among us who embody the sacredness of the womb. Kerri-Lee Taylor, the visionary behind Kiko Vitals, remarks, "The womb symbolises not just a physical organ but also embodies the essence of the divine feminine and the marvel of creation. Recognising and honouring the pivotal role of mothers in birthing and nurturing life with love and devotion is paramount. Every woman deserves a journey into motherhood that is safe, healthy, and empowering. By celebrating the mothers preceding us and cherishing our wombs as powerful conduits, we can foster a culture that champions women's reproductive health and rights.” The womb, both a physical entity and an energetic nexus, carries the potential for creation and manifestation. Delving into its energy enables a profound connection with the feminine consciousness and a deeper understanding of oneself. Harnessing the power of the womb can profoundly benefit women's overall well-being in several ways: Emotional Healing: Unlocking the womb's energy aids in releasing stored emotional traumas, easing stress, anxiety, and depression. Enhanced Fertility: A clean and harmonious womb environment supports fertility by optimising conditions for conception. Menstrual Health: Connecting with the womb contributes to menstrual regulation and alleviates discomfort like cramps and bloating. Sexual Vitality: Womb connection ignites sexual energy and libido, enriching one's intimate experiences. Spiritual Enrichment: Engaging with the womb's energy fosters spiritual growth, intuition, and creative expression. Various factors …