Personalised Gifting – Keeping Up with Business Trends

What’s in a name?

Retailers and ‘e-tailers’ in 2018 are seeing a change in consumption with the rise of the “selfie-generation”. Millennials are constantly changing the perception of consumers everywhere and it is imperative for brands to keep up with these trends in order to stay relevant. Consumers are no longer simply shopping for convenience; instead they are looking for products and brands that can become part of their uniqueness and self-expression.

The same has been seen in gifting. It is easy to run into the bottle store and pick up someone’s favourite bottle of wine; but it makes a statement if that very same bottle of wine came with their name on it. This seemingly minor detail can transform something from a gift into a sentimental keepsake.

Ben Perkins, a consumer expert at Deloitte & Touche Consulting Firm, says that brands and retailers have to act fast to keep up with rising expectations for more personalisation.

NetFlorist is a step ahead, having begun their personalised gifting range in 2009. The project started when NetFlorist began framing photos that customers wanted to send. Personalisation was fully fledged around mid-2014 when the range expanded exponentially as they began working towards printing, engraving and embossing other gifts. From kitchenware to gadgets, A to Z; most gifts in the NetFlorist range can be personalised.

“Sales of personalised gifts more than doubled from 2016 to 2017, and we see growth exceeding 50% from 2017 to 2018”, says Ryan Bacher, Managing Director of NetFlorist. “The range just keeps expanding, and so does the popularity.”

Putting a name on the gift not only makes it special and unique; it adds sentiment, and therefore more value. Chances are that the recipient will treasure the gift more if it has their name on it. Personalisation is a handy option when you aren’t too sure what gift to give someone. It shows that the gift-giver went to the extra trouble to have the gift made specially for the receiver. So, make every special present stand out from the rest and add their name!

For more information please contact andrea@netflorist.co.za

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