This week, Independent Community Pharmacy (ICP) in South Africa celebrates National Pharmacy Week and specifically “Understanding Generic Medicines”. This includes the official support of the Independent Community Pharmacy Association (ICPA) which represents the largest footprint in South Africa with over 1100 pharmacies serving rural and urban communities.
According to the IMS Institute for HealthCare Informatics there is a R1.51 billion cost savings opportunity through generic substitution in South Africa’s healthcare industry.
Says Jackie Maimin, ICPA’s CEO: “The IMS stats and feedback from our members confirm that the public is still quite confused about when and where generic medicines can be used. They need to know that generic medicines are good value for money, have been tested and approved and are effective and safe.”
“The pharmacist is in the best position to inform the public about generic substitution,” says Maimin. “There is an independent community pharmacy close to you – an accessible and comprehensive source of valuable medicine information who can assist the patient make an informed decision about generic substitution.”
If cost savings and effective medication is important to you, ask you pharmacist for more information about generic substitution, whether it would be appropriate for you and if there are any recommendations to help you make an informed decision.
To find the independent pharmacy close to you, visit www.greendoorpharmacies.co.za.
Sherpa Business Communications
Media enquiries: Amelia de Milander at 021 912 4071, 083 509 1801 or firstname.lastname@example.org