Premier Hotels and Resorts launches #bekind campaign

Premier Hotels and Resorts recently launched it’s new #bekind marketing campaign which aims to put wellness at the centre of every stay. ‘Be Kind’ encourages guests to focus on themselves and be kinder to their bodies, minds, souls, wallets and taste buds.

The new #bekind brand narrative and concept will form an integral part of the hotel’s overall brand strategy and essence. The essence can be used in every facet of hotel life and seeks to mobilize staff and guests to be kinder, not only to themselves but to others as well as nurturing all aspects of life.

‘Be Kind’ will carry throughout the entire Premier Hotels experience – from restaurant to room, and bar to bathtub. Every dish, every setting, and every activity will have the ethos of ‘Be Kind’ behind it. Wellness is critical in the modern world, and chain hotels have often been an inhibitor to a wholesome style of health. At Premier Hotels, the aim is to change this. Guests being kinder to their mind, body and soul is now of paramount importance, which is bringing a new level to an already unmatched dedication to good service.

The creative implementation of the campaign has already been adopted across a number of communication channels within the hotel group with a key focus on social media. Guests will be encouraged to use the hashtag #bekind when visiting the Hotel, the idea is to get people to be kind and express moments that capture the quality of kindness.

“We are extremely excited about this campaign and what it represents. While other hotels are focused on efficiency, cleanliness, and service – as important as these are – they often forget to pay attention to making guests feel at home. ‘Be Kind’ encourages guests to internalise the benefits to the mind and body that relaxation brings, and take those benefits home with them, along with the great memories created at any of our Premier Hotels” explains Tim Culley, Head of Marketing at Premier Hotels and Resorts.

“This is a trait that will not only resonate hugely with guests, but if successfully adopted internally amongst staff and management, will have an enormously positive impact on morale and the success of the company” concludes, Culley.
For more information, visit https://www.premierhotels.co.za

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