Samsung to Unveil New and Expanded Audio Products at CES 2015

JOHANNESBURG, South Africa – January 28 2015 – Samsung Electronics Co., Ltd. will be launched a range of new audio products at the 2015 International Consumer Electronics Show, including the WAM7500/6500 and an expanded line-up of Curved Soundbars.

WAM7500/6500 is a new concept for Samsung providing a rich-bodied sound experience no matter where you are in relation to the product. Unlike conventional speakers that project sound in a single direction, the WAM7500/6500 fills entire rooms with sound.

This breakthrough in approach to audio came through the utilisation of proprietary ‘Ring Radiator’ technology, which allows sound to flow in a 360-degree radius, with the perfect balance between treble and bass.

“We know how much people love music and that’s why we are expanding our portfolio to bring high-quality, wireless audio into the home,” said Ansgar Pabst, Business Lead for TV/AV at Samsung SA. “With the new WAM7500/6500 people can enjoy a vibrant sound wherever they are, while our new Curved Soundbars perfectly complement the TV viewing experience.”

WAM7500/6500 was in part developed at Samsung’s new state-of-the-art audio lab in Valencia, California and uses premium materials across the exterior of the speakers, allowing it to stylishly blend in with any home décor. It will be released in two models; Stand-type(WAM7500) and Movable-type(WAM6500).

Stand-type offers a stylish build paired with premium sound quality. Movable-type comes with a built-in battery so listeners can enjoy the best sound quality available whether they are at home or out and about. Both models seamlessly connect to TVs, Soundbars and mobile devices.

Samsung also plans to unveil the world’s first TV matching Curved Soundbar line-up, which has been expanded since its introduction in mid-2014. In addition to the 7500 series, Samsung will release the 8500, 6500 and 6000 series, extending the range to a total of four that optimally match Samsung’s Curved TVs of various sizes?from 45- to 78-inches.

The newly-introduced 8500 series will also offer enhanced sound quality with its 9.1 channel speakers, thanks to a central speaker and additional side speakers situated at both ends. This will further intensify the immersive experience of the Samsung Curved TV by delivering a wider sense of surround-sound for the user.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

For further information, please contact:
Carmen Steynberg Andra-Lee Shimmin
Epic Communications Samsung Electronics South Africa
011 784 4790 011 549 1627
071 864 0266 082 553 2302
carmen@epiccommunications.co.za andralee.s@samsung.com

Author: Karabo Sera from Epic Communications.

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