Skagen hosts one-night-only public art exhibit at final First Thursdays of 2015

DECEMBER 2015

Skagen hosts one-night-only public art exhibit at final First Thursdays of 2015

(Cape Town, 8 December 2015) On Thursday 3 December, Danish watch, jewellery and accessory brand Skagen held a one-night-only public art exhibit titled ‘Starry Starry Night’. A handful of selected guests were invited for an exclusive first view of the exhibition before it opened to the broader public as part of the monthly First Thursdays roster.

The event was the culmination of an innovative social media campaign that involved the commissioning of seven highly influential photographers and stylists that have a strong presence on Instagram.

According to Andrew Roberts, Skagen Marketing Manager, the exhibit was designed to introduce local influencers to the unique Danish concept of Hygge. “Hygge cannot be translated in a single word. Rather, it is a combination of many of the pleasures of everyday life: relaxing with friends, enjoying good food, and creating a cozy evening by lighting a candle or two. A picture, as they say, is worth a thousand words, so we gave our photographers free rein to interpret this concept in a series of Instagrams. We think that the result is outstanding.”

The images were posted to Instagram before being converted into square format fine-art prints and a series of collectible polaroids, which were put on display at the exhibit and handed to guests as keepsakes.

The seven photographers who formed part of the exhibit are:

• Amy Scheepers
• Angie Batis Durrant
• Anna-Belle Mulder
• Emma-Jane Harbour
• Niquita Bento
• Raya Rossi
• Zaahirah Bahmjee

Skagen is a celebration of Denmark and the seaside village that shares its name, where the North and Baltic Sea meet. Founded in 1989, Skagen products can be found in 80 countries worldwide and online at skagen.com. Skagen is part of the Fossil Group.
For more information, please visit www.skagen.com

ENDS

Author: Patrick Mkala from Marcus Brewster.
More Info link: http://www.skagen.com/gb/en/country-select.html
Twitter: https://twitter.com/marcus_brewster
Facebook: https://www.facebook.com/MarcusBrewsterPR/
Images: For high res version/s of Three image/s please contact Marcus Brewster.

Abigail Jacobs (Condé Nast Independent Magazines: Group Business Development Director) and Andrew Roberts (Skagen Marketing Manager) Photo: Julian Goldswain

Niquita Bento, Amy Scheepers and Raya Rossi Photo: Julian Goldswain

Jabu and Hlengwe Qweshu Photo: Julian Goldswain

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