The Independent Agency Search and Selection Company (IAS) is delighted to announce the launch of their latest offering to subscribing agencies – the IAS snapshot survey.
A very quick and affordable survey, the – snapshot – survey has been specifically designed to give Agencies high level feedback / appraisal of the agency’s performance by their Clients based on a variety of aspects such as business understanding; agency output – creative, strategy, service; agency delivery; agency costs and overall relationship.
“Research findings from SCOPEN’s AgencyScope shows that healthy long-term relationships between Clients and their advertising agencies produce better results and it is important to continually review performance so as to improve working practices”, comments Johanna McDowell, CEO of IAS and partner in Scopen UK and South Africa.
Brief, straightforward, and simple to follow, the online survey consists of eight high level questions that include a rating scale and commentary box, which offers Agency Clients a quick, and highly effective tool to evaluate their Agency on several key criterias.
“IAS will analyse the results and prepare a report for feedback to the agency. The survey results will help Agencies build effective partnerships which are crucial in identifying early warning systems that flag any concerns before they develop into full blown issues, if left unaddressed,” adds IAS Business Director, Nikki Munsie.
Non-subscribing and subscribing agencies, who wish to know more about this snap-shot survey and other services offered by the IAS, are invited to be in touch with Hlamazi Mabunda on email hlamazi@agencyselection.co.za or Nikki Munsie on email nikki@agencyselection.co.za or contact the IAS on 010 594 0281.
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