WHY SEARCH ENGINE MARKETING
Search engine marketing is one of the most important forms of marketing to promote your business online. Its involves ranking your website on Page 1 of Google for keywords that potential clients would use to find your products and services. It reaches an audience that are already interested in your business and is one of the most effective means of obtaining clients.
TWO TYPES OF SEARCH ENGINE MARKETING:
2. GOOGLE ADWORDS
Search Engine Optimization (SEO) refers to ranking your website high on the search engines organically. The process takes time to work and involves smart backlinking techniques. You will required to pay a Set Monthly Fee to enrol in SEO and ranking well on the search engines can take anywhere between 3-12 months. Once you have gained Top Spots on Google naturally, you will enjoy a great amount of targeted traffic which will help you increase your clients and grow your business.
Google Adword is similar to SEO, but works on a Pay-Per-Click (PPC) basis. The process is quick to rank high on Google, but every time a person clicks on your advert, you will pay a specific amount for that click. The amount is dependant on the competition. The higher the competition, the higher people are bidding for those keywords, the more you will pay to rank well for those keywords on Google.
WHY YOU SHOULD USE BOTH FORMS OF MARKETING
It’s important to use both SEO and Google Adwords to market your business online. SEO will be highly beneficial in the long-term, while Google Adwords will be benefit your business immediately.
If you have a limited budget, its important to use Google Adwords only. Remember, SEO can take up to one year before you start receiving inquiries. Google Adwords delivers instant traffic which could result in instant sales and business.
Pros and Cons of SEO
– Once you ranked high organically on Google, you will receive hundreds, if not thousands of people looking at your business for a Set Fee.
– It can take a long time to rank high organically on Google.
Pros and Cons of Google Adwords
GOOGLE ADWORDS PROS
– Delivers Instant and Targeted Traffic to your website.
GOOGLE ADWORDS CONS
– Cost per Click can be expensive depending on the market, which means you may have to pay a lot of money to see a positive response.
THINGS TO CONSIDER
A. Websites play a big role in converting your traffic into customers and sales. Before you begin any SEO or Google Adword campaign, make sure your website is professional and structured so. If you are on Page 1 for multiple keywords and your website does not create trust with its visitors, your campaign won’t as successful as you had hoped.
B. Google Adword campaigns may need a big spending budget. Depending on the keywords and competition, you may need to spend big to make it big.
C. In order to find a reputable SEO company, make sure you find them ranked organically on Page 1 of Google , and they have good reviews from customers.
For more information regarding our online marketing services, please feel free to visit our SEO company- Pro-Rank.
More Info on Search Engine Marketing Services here: https://www.seocompanyjohannesburg.co.za/