A Better Clean- Baby Soft® new innovation

We all understand the importance of keeping clean throughout the day, to not only feel confident but also to minimise unwanted bacteria, especially when going in and out of bathrooms. This is why Baby Soft® toilet paper is proud to introduce new “SoftWave Design”. The brand continues to create innovation that is will give you not only a softer experience, but to also provide you with a better clean.

Baby Soft® conducted a consumer survey where it was found that 55% of their consumers claim that dry bath tissue alone does not get them clean enough. Research also shows that most people feel shower clean during the morning until the activities of the day start creeping in whereas after midday that fresh shower clean feeling starts declining, resulting in their feeling uncomfortable and less confident. This is why Baby Soft® introduced a more efficient clean through this new innovation.

“Baby Soft® commits to providing a noticeable experience of clean that resets how you feel, so you can leave the bathroom feeling renewed and ready for what is next.
Baby Soft® is doing this by introducing the “SoftWave design” that works hard so you don’t have to.” says Li-Anne Hide, Marketing Manager of Family Care at Kimberly Clark.

Baby Soft® continues to provide a thick, soft and absorbent range, offering families good value with every purchase. Not only does the range now carry out all those same great benefits that we love but now also promises you a clean that renews you. The new design provides a superior clean efficiency through its active textures and ultimate skin comfort through Baby Soft®’s trusted softness.

Baby Soft® also offers their Moist Toilet Tissues to add to your clean routine. By using both the Dry Toilet Tissue and Moist Toilet Tissue you are sure to experience a new hygienic clean. With the new Baby Soft® “SoftWave design” and clean routine you will feel at your absolute best and maintain the confidence that you need throughout the day.

The new Baby Soft® range is available at major retail and selected convenience store outlets nationwide

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