BIC Corporate Foundation Sponsors Global Ideas Competition Ideas World Cup Submission Details
Author: Veronica Mtsishe from Eclipse Communications.
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About BIC
A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC ® Kids, BIC FlexTM, BodyMarkTM by BIC ®, Cello®, Djeep ®, Lucky ® Stationery, Rocketbook ®, Soleil®, Tipp-Ex®, Us.TM, Wite-Out®, Inkbox TM and more. In 2021, BIC Net Sales were 1,831.9 million euros. The Company is listed on “Euronext Paris,” is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit about.bic.com or follow us on LinkedIn, Instagram, Twitter, or YouTube.
About the BIC Foundation
We aspire to live in a world where there is equal access to quality education that inspires and empowers our youth. Where creative expression and creative skills are cherished and bring joy to everyday life. Where we directly see and feel the positive impact of innovative education programs on our youth, and consequently on their communities. Through our partnerships we’re proud to have directly contributed to the development of the most inspiring and innovative pool of creative change makers known in our society.
About Actitud Creativa / Ideas World Cup
Actitud Creativa is the leading training and consulting firm in creative thinking for the Spanish Speaking world, operating in 12 countries from Hong Kong to Argentina. In its 20 years, the firm has innovated several initiatives including Ideas World Cup, the largest brainstorming competition in the world; Creativity Certification Program, with more than 30,000 students across the world; Creative-OS, an open innovation and skill building platform used by top companies; and unique creative thinking and innovation methods such as Advanced Creative Problem Solving, an evolution born out of the classical CPS Process; and the Pro.Play® Method, a creative methodology focused on play and the only official partner of Playmobil Pro around the globe.
Media Contacts:
For BIC:
Eric Kreller, Director, Corporate Communications
eric.kreller@bicworld.com
For Ideas World Cup:
Barbara Quirós, Innovation Strategy
barbara@actitudcreativa.es
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