Dunlop celebrates rich heritage in South Africa Submission Details
Author: Jo-Ann Meth from Logico Creative Solutions.
More Info link: https://www.dunloptyres.co.za
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ENDS
Additional information:
Milestones
Recent innovations, accolades and achievements for Dunlop both on and off the manufacturing floor include:
• an extensive retail footprint currently in excess of 300 branded retail stores across Africa, catering to the needs of every sector of the market, from suburban and township consumers to the fleet, truck and bus owner.
• commercial expansion of its manufacturing facility – first established in 1973 in Ladysmith, KwaZulu-Natal – into a world-class manufacturing centre of excellence, bolstering increased production of quality passenger car and SUV tyres, as well as a dedicated truck and bus radial (TBR) tyre manufacturing facility;
• boasting the most comprehensive range of SUV and 4X4 tyres in South Africa, the Grandtrek line of no-nonsense, all-terrain tyres for off-road travel, adventure and exploration, now including the Grandtrek AT3G, AT25, AT5 and AT3G White Lettering tyres;
• launching the most comprehensive tyre cover insurance in South Africa for SUVs, Dunlop Sure, which includes a Product Life Warranty for 8 years, Mileage Warranty of up to 100 000km and 12 month All Road Hazard Guarantee;
• securing Original Equipment Manufacturer (OEM) agreements with automobile manufacturers including Toyota, Volkswagen, Nissan, UD Trucks, Tata, Isuzu and Iveco;
• launching the FM800, Dunlop’s most advanced locally manufactured tyre in 2017 to replace over 15 Dunlop patterns with a single pattern across 42 of the most popular sizes in this market;
• becoming the first South African tyre company to produce a 17 and 18-inch UHP (ultra-high performance) tyre;
• setting the South African land speed record in 2002 at 388,538km/h with Ladysmith-produced Dunlop SP Sport 7000 DW-rated passenger tyres;
• pioneering the Dunlop Energy Control Technologies or DECTES, that delivers next generation innovation and compounding technologies, resulting in reduced tyre maintenance and rotation requirements, increased re-treadability, an up to 30% reduction in tyre rolling resistance and delivers significant cost per kilometre and bottom-line savings to truck and bus fleet owners;
• launching the premium SP835A TBR tyre and becoming the first tyre manufacturer to supply a full set of locally produced tyres for all positions to meet the needs of the trucking industry – from Steer, to Drive and Trailer;
• tweaking the ‘Dunlop Take the Road’ brand positioning with ‘Don’t Take the Road’ during the 2020 21-day national lockdown to urge the public to stay safely at home
• embarking on the Grandtrek Uncharted expedition and going where Google hasn’t yet been, on an expedition off the beaten track throughout South Africa to seek out roads that could be added to Google Street View using a special 360-degree camera;
• being named KZN Investor of the Year 2019, KZN Exporter of the Year – Large category in 2018, and KZN Exporter of the Year – Africa in 2019;
• launching the ‘Women driving the world forward’ website showcasing those who’ve steered the automotive sector to success, from early inventors of prominent car safety features that continue to save lives every day, to present-day, women-owned South African businesses and the company’s own employees driving society forward;
• partnering with the non-profit, Book Dash, to drive literacy and education in South Africa through initiatives such as the ‘Are We There Yet’ podcast series on the Dunlop My Tyres app and the International Literacy Day bedtime live streaming reading for families in September 2021.
Have a look at the online visibility from 09/20/2021 to today for Dunlop celebrates rich heritage in South Africa:
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