Fair Cape Dairies scoops international award for social responsibility project

You know you are doing the right thing, when your work is named The Best Corporate Social Responsibility Initiative in the dairy industry worldwide.

Fair Cape Dairies was also a finalist in the Best Environmental Sustainability Initiative at the World Dairy Innovation Awards, announced in Amsterdam as part of the 9th Global Dairy Congress.

The competition was fierce, with the judging panel considering almost 220 entries from 30 countries in 18 categories. The company was the only South African dairy to achieve recognition in this year’s awards.

“We are really proud of this achievement,” says Melt Loubser, CEO of Fair Cape Dairies. “Doing the right thing is the central tenet of everything we do, and it is great to get the recognition for what we are doing in these two categories in particular.”

The Best Corporate Social Responsibility award was in recognition of the project that Fair Cape Dairies is running for Operation Smile.

“The lids of each bottle of milk that we produce are printed with information about the project,” says Louis Loubser, CMO at Fair Cape Dairies. “We have also funded collection bins in shopping malls and schools, and a number of companies have taken up the challenge to collect plastic bottle caps. The caps are recycled and the money generated is used to fund cleft palate or cleft lip operations.”

The Environmental Sustainability accolade was for the water recycling system. Every effort is made to avoid polluting the groundwater. The water used to clean the milking parlour is recycledand the solid waste is removed and used to fertilise the land, thus cutting down on the use of chemical fertilisers.

Author: Charlene Key from HIPPO Communications.com.
More Info link: http://www.faircape.com/
Images: For high res version/s of One image/s please contact: HIPPO Communications.com.

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