JUST1R.COM– SUPPORTING DREAMS & GIVING BACK THROUGH CROWD-FUNDING

Just1R.com, launched on 20th September, is an innovative digital platform that supports creativity by providing a platform for “people with ideas and dreams” to get noticed and garner financial support. The concept of crowd-funding appeals to founder and CEO, Patrick Walton, who says, “As an entrepreneur, film maker, writer and performing artist who has constantly struggled to get my ideas out there, and get funding, I saw an opportunity to tackle both in the social media space, and potentially see other like-minded people succeed. Not only will it benefit our community and support SME’s and small business, but it will also uplift, sustain and create awareness for our budding, creative people in South Africa, Africa and abroad”.

JustR1.com follows a simple process. You must register your project to participate. Patrick comments: “We accept a number of projects within the parameters of creative and each project submitted is reviewed to ensure it matches the criteria. We will attempt to assist if the concept is not quite there, or we will notify the project owner if they do not meet the requirements”.

The sites guidelines are: to make sure you have an eye-catching and clever title, followed by the details of the project, the time frame – here Patrick advises, “it’s a good idea to break your project into phases affording you timeous and achievable goals”. Following that you need to list your objectives, give a detailed, interesting description, and outline what incentives are on offer. A project can only be posted for a maximum of 6 months. The minimum contribution by a sponsor is R50.

Patrick says: “What we have done is not new and has proven success abroad with larger established sites, but Africa is catching on to the crowd funding trend with the expansion of the internet and availability.”

Whilst JustR1.com promises exposure online to their “crowd”, it also remains the responsibility of the project owners to communicate, update, respond and share their idea with their network, to build a database, and to direct potential contributors to the site.

Says, Patrick, “A unique angle to JustR1.com is that for every contribution you receive for your project, JustR1.com will donate R1 to a charity, so not only are you creating exposure and funding for your idea, but you are also paying it forward, and giving back”. JustR1.com has selected a number of charities and the programme is set up in such a way that it randomly selects to which charity the funds will be channelled.

If your project is successful, and incentives are received, the Project Owner keeps the contribution. On completion of the project or the first phase, the project manager can decide if he wishes to continue or they can opt to donate all the money to charity. JustR1.com keeps 10% of any and all contributions made.

So, if you have an idea or a dream, that falls under Art, Animation, Charity, Design, Film, Fashion, Film & Video, Music, Photography, Publishing, Toys and Theatre, then JustR1.com is the platform for you – they want to hear about your idea so everyone else can hear about it too – www.justR1.com – this is crowd-sourcing at its best! “But hey”, jokes Patrick, “we are not here to raise bucks for your daughter’s car or the family’s trip overseas”!

Ends

Patrick Walton
Entrepeneur/Risk Taker/Actor/Producer/Racing Car Driver/Father/Husband

Patrick Walton, 41, hails from Cape Town and matriculated from Wynberg Boys High School in 1989. The acting bug bit when he was chosen to play the Artful Dodger in Oliver that ran to packed houses for 2 months at the Baxter. He was a Rotary Exchange student and travelled to Canada that sparked his desire to travel – ending up in London for 7 years where he met and married his wife, Tracy. They have 2 children. He currently owns and runs ShootAway Productions; IPS Industry Payroll Services – an IT Platform for payroll accounting; JustR1.com – a crowd funding platform; 1Bigfence Event Logistics; Glassbuddy – plastics products and CABS, Complete Artistes Booking System – an IT Platform for Employers. When he is not busy with these companies, he is a member of and acts on several boards – Emmy’s: International Academy of Television Arts and Sciences – OSCASA: Official South African Casting Association of South Africa – Chairman; SASFED: South African Screen Federation; British Actors Equity – Member and the South African Film Commission – member. When not doing all of the above he still finds time for his family, racing, producing and acting!

Prepared for JUSTR1.com, by:
Adverb
Marketing.Communications.Events.
021 554 2425

Vanessa Northing
vanessa@adverb.co.za
083 280 3418

Amelia Hayes
amelia@adverb.co.za
082 4433 583

More Info link:: http://www.justr1.com
Twitter: @AdverbSA
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Author: Vanessa Northing from Adverb Marketing, Communications and Events. Originally distributed by MyPR.co.za.