Media Monitoring: Much more than hashtags, words and clips

“The days where media monitoring was considered as a simple manual exercise consisting of newspaper cuttings (measured per centimetre), words and a hashtag or two is long gone. Today’s media monitoring is a science and ROi Africa is at the forefront of this technology, with an all-in-one system encompassing all forms of media,” says Tonya Khoury, the MD of ROi Africa.

With the ever increasing big data phenomenon, businesspeople are bombarded from every angle with all kinds of information and that is where ROI Africa makes a significant difference in a time-pressed environment. The media is evolving and the demand for immediate insight and intelligent analysis of past and present media to benchmark and predict the future is at the heart of ROi Africa’s offering. The company offers all forms of media on one platform, customised according to the client’s needs. But it also offers so much more.

It boasts functions which delivers real-time media intelligence like:

• Evaluate and analyse your monitored data across all media platforms, including sentiment.
• Identify key trends in your brand’s media coverage or of the particular industry of choice or of your competitors.
• Gain quick access to key issues needing an urgent response, thus helping you to minimise damage to your brand by optimising your response.
• Identify key voices (sources and authors) per media type and sentiment, providing valuable insights into the coverage yielded by your brand.
• Indicating what time of the month your brand’s yield peaks (and what the key themes were).
• Which country was responsible for your brand’s publicity, which is valuable to especially multinational companies.
• Comparison of which of your brands yield the most coverage.

“Such media intelligence can be utilised to inform strategy, connect with your audience and measure success, as well as to predict the future by enabling you to keep abreast of top trends. Media monitoring can drive your business, as the system can be tailored according to the client’s needs and thus form a valuable tool for making informed business decisions.

ROi Africa does not only offer a one-stop solution, but also an option for communication executives and public relations people ‘on the go’ with an app available for Android and iPhone. “We never have enough time in our industry, so in a world where mobile is turning into our preferred method of communication for all platforms, an app is the natural progression for our offering,” says Khoury. “This app offers you flexibility in the form of access to your preferred ground-breaking online setup from which you can monitor your media remotely,” she adds. “South African people will have media monitoring work for them – all on their smartphones,” Khoury adds, “offering them immediate insight and big content management, fast this is so far removed from manual clippings and a few odd hashtags.”

ROi Africa’s platform aggregates content from across global online newspapers, 200 million social media outlets, hundreds of radio and television stations and a global set of hard copy print media. This data set is consolidated and overlaid into an ingenious platform that quickly draws intelligence from the big content.

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