ROiAfrica

ROi Africa is widely regarded as a technological leader in the media monitoring intelligence field and now they’ve taken a giant market leap by launching their own media monitoring app, available for Android and iPhones from September 2015! “This app is really remarkable,” says Tonya Khoury, the Managing Director of ROi Africa. “In a world where time is short and mobile is turning into our preferred method of communication for all platforms, an app is the natural progression for our offering” Khoury adds. ROi Africa offers strategic decision making technology based on media intelligence, using a foundation of global expertise that stays at the cutting edge of media solutions, which are integral to any business strategy. In practice this translates to a fully customisable Smart Technology-based online newsdesk which is able to offer exactly what the customer wants – print, radio, television, online and social media - all in one platform. “Using this new platform, we can further enable clients to make wise and educated business decisions, which are based on market performance and competitor behaviour in that environment. The client will give us a brief of what they want in the app and then we will assist them to immediately download and configure the app, to include only relevant media,” Khoury explains. ROi Africa’s instant intelligence about the current and past market behaviour aids sales, investment, communication, and advertising decisions immediately. “And with the help of the new app, South African people will have media monitoring work for them – all on their smartphones,” Khoury adds. “The media is evolving and the demand for immediate insight and mobile big content management is increasing rapidly.” The ROi Africa media solution is built to be an extension of any business sector by offering accurate media insight and is supported by one of South Africa’s most innovative listed companies, Ecsponent with an African footprint and the expertise …

Actor Ivan Zimmermann will depart on his second-last stage of the tretcherous 12 000km Tour d’Afrique Cycle Adventure, which started in Cairo on 9 January this year. This stage will depart from Dorp op die Berg and will stretch to Malmesbury. On his last day, he will be cycling from Malmesbury to Cape Town show the world that Leaders Never Quit! Tonya Khoury, MD of South Africa’s foremost media insights provider, ROi Africa, the media monitoring sponsor of actor, says Ivan is in high spirits, especially after he entered South Africa last weekend. “The Tour d’Áfrique, which took me through countries like through Sudan, Ethiopia, Kenya, Tanzania, Malawi, Zambia, Botswana, Namibia, provided me with a platform to make my dream and many children’s dreams come true. To take part in this adventure is an honour and it kept me very humble throughout. It was an experience that pushed me to understand grace and persistence” says Zimmermann. “After a very hard off-road section in Springbok I am really exhausted. My legs are like jelly, but it is a mental game - you are so close to the end and tired, but something keeps you going. I am very determined to finish strong – I am in 3rd position overall and I have “Every Last Inch” status,” Ivan adds. When asked what the toughest part of the Tour d’Afrique was, Ivan says that it was riding in Sudan, due to the heat. “Riding 200km for ten days in temperatures of 48?C was pretty tough. I also remember the road into Marsabit in Kenya being a struggle as I had flu and I struggled to stay on the bike. Despite this I never considered quitting, not once…because Leaders Never Quit.” Ivan’s participation is also sponsored by the South African Institute of Chartered Accountants (SAICA) and Sage Pastel. Join Ivan at the V & A Waterfront on Saturday from 14.30hrs to welcome him back home! TWITTER: @IvanZimmermann1, @CANaKILO (#leadersneverquit, #12000km, #tourdafrique, #12000cans) INSTAGRAM: eyevanzimmer FACEBOOK: …

One of South Africa’s foremost media intelligence providers, ROIAfrica, under the leadership of its MD, Tonya Khoury, has joined hands with actor, Ivan Zimmermann, in his Cairo to Cape Tour d’Afrique mountain bike challenge between 9 January and 9 May 2015. ROi Africa will be monitoring all media coverage of Ivan’s trip for the duration of the challenge and provide media insights about the challenge, says Khoury, Managing Director, “We are proud to sponsor this initiative and with Ivan being active on social media across the adventure, ROi Africa will ensure that he has constant feedback on the growth of this exciting initiative and is offered insights on how to further engage for the market’s support” The monitoring and intelligence will include media coverage through countries like Sudan, Ethiopia, Kenya, Tanzania, Malawi, Zambia, Botswana, Namibia and South Africa. ROi Africa’s system is characterised by Smart Technology which learns and identifies trends surrounding the challenge across all media platforms. These platforms includes global and local print, radio, television, online and social media. ROi Africa uses the largest social media pipe in the world – over 200 million platforms “ROI Africa will also enable sponsors of the challenge to measure exactly how much media coverage they have received, which is essential from a ‘return on investment’ point of view,” adds Khoury. Internally, we will also be getting our team involved in the Can-A-Kilo initiative, where Ivan hopes to collect at least 12,000 cans of food for the hungry, a can for every kilometer he travels on his bicycle. ROi is supported by one of South Africa’s most innovative listed companies, Ecsponent with an African footprint and the expertise needed to create big business with exceptional technology. “Both ROi Africa and Ecsponent are committed to improving the lives of children in South Africa and for that reason we have decided to join hands with Ivan in pledging to raise canned …

South African consumers, business people and politicians are standing in disbelief as two major South African business brands count the costs of underestimating the plight of the consumer. Contrary to popular personalities like Julius Malema and Steve Hofmeyr who have both had their fair share of negative publicity, but whose popularity seems largely unaffected, one can attempt only predict what the effect of the Cell-C billboard, Chester Missing on Steve Hofmeyr and the Woolworths boycotts will be. The Woolworths boycott case has been reported on extensively in print, online, radio, television and social media. Social media for the Woolworths boycott accounts for 85% of the media attention. If one removes social media from the equation, online news accounted for 42% of the press and broadcast a massive 40% for the Boycott Woolworths Campaign over the past month. The biggest peak was on 19 November and can be attributed to the shareholders supporting the boycott and the endorsement by Cosatu. “This sounds very impressive,” says Tonya Khoury, MD of Media Monitoring and Intelligence Company, ROi Africa. “But the pressing issue at hand is how do we measure the real effect the publicity had on the brand image? This is an issue that has been widely contested in global PR circles, but no definite conclusion has ever been reached. One thing that authoritative bodies like PRISA (Public Relations Institute) agree on is that the traditional measurement using advertising value equivalent (AVE) might not be the most effective way in measuring media publicity,” she says. Due to a lack of a definite alternative, the majority of public relations practitioners use the Advertising Value Equivalent (AVE) measurement method regardless of its lack of support by the authorities. This measure compares the cost of a paid advertisement with the same amount of space or airtime of an unpaid publicity item. Says Khoury: “Ironically, the ‘value’ of AVE is widely recognised as …