My SME Helps Industrial Hygiene Consultants Establish a Professional Brand and Generate R238,250 in Revenue

Business coaching, business strategy and rebranding helped Industrial Hygiene Consultants establish a professional brand and market position, supported by website development and targeted Google Ads to generate measurable sales.

My SME partnered with Industrial Hygiene Consultants to support the launch and development of a new business operating in the specialised occupational hygiene and workplace health sector. As a new business entering a highly technical and regulated industry, Industrial Hygiene Consultants needed more than a digital marketing campaign. The business needed a clear strategy, professional brand positioning and a credible visual identity that would help it present itself confidently to potential clients. 

My SME guided the business through a rebranding process designed to establish a professional and credible identity aligned with its services and target market. This rebrand formed part of a broader business development process that included business strategy, coaching and website development, creating a consistent foundation for the company’s market presence. 

My SME took a structured approach to building the business from the ground up. The programme brought together business strategy, coaching, rebranding and website development to establish the business’s market position and create a professional digital presence. Once these foundations were in place, My SME implemented targeted Google Ads to connect the newly positioned business with organisations actively searching for occupational hygiene services. 

The approach was designed to create a strong business foundation first, before connecting the business with potential customers through measurable digital marketing. 

The results speak for themselves: 

• Google Ads investment of R31,501.52  

• R238,250 in Revenue generated 

• 67 Leads generated 

• 17 Converted sales 

• 25.37% Sales Conversion rate 

• R470.17 Average cost per lead  

• 86.78% Revenue recovery on marketing spend (ROAS) 

The programme included: 

• Business strategy development  

• Business coaching  

• Target market identification  

• Service positioning and route-to-market planning  

• Rebranding and professional brand development  

• Conversion-focused website development  

• Website content and digital positioning  

• Targeted Google Ads campaigns  

• High-intent keyword targeting  

• Geographic targeting  

• Conversion tracking and campaign measurement  

• Lead management and sales tracking 

Closing: 

The partnership between Industrial Hygiene Consultants?and My SME demonstrates how a new business can move from concept to measurable commercial activity when business coaching, business strategy, rebranding, website development and Google ads are treated as connected parts of the same growth process. 

Rather than starting with advertising alone, My SME helped establish the strategy, positioning, brand, and digital foundation required for the business to enter its market with greater clarity and credibility. This foundation was then supported by a measurable lead generation and sales framework. 

The campaign generated 67 leads and 17 converted sales, demonstrating how a structured approach can connect digital marketing activity to a real business opportunity. 

About Industrial Hygiene Consultants 

Occupational Hygiene & Workplace Health Services 

Industrial Hygiene Consultants provides professional occupational hygiene services, including workplace monitoring, assessments and compliance support. 

The company helps organisations identify and manage workplace health risks through specialised occupational hygiene services. 

Website: https://industrialhygiene.co.za/ 

About My SME: 

My SME is a Cape Town-based business growth consultancy helping entrepreneurs, start-ups, small businesses and growing SMEs build stronger and more sustainable businesses. Rather than focusing on a single area of business, My SME brings together business strategy, business coaching, rebranding, website development, digital marketing, Google Ads and accounting services to provide practical solutions across different stages of business growth. 

My SME’s approach focuses on understanding each client’s business objectives and challenges, developing practical growth strategies and implementing solutions that support sustainable and measurable business development. 

Website: https://mysme.co.za/ 

Conclusion: 

The Industrial Hygiene Consultants? project demonstrates how a structured business development approach can help a new business establish itself in a specialised market. 

By combining business strategy, professional branding, website development, and targeted Google ads, My SME helped create the foundations for a professional market presence while establishing a measurable system for generating leads and sales.

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