JOHANNESBURG, South Africa – September 16, 2014 – Samsung Electronics, a global leader in the industry, introduced an expanded lineup of TV and audio products at IFA 2014 – providing total solutions for the ultimate in entertainment. The company showcased 17 curved TVs in Full High-Definition (FHD), Ultra High-Definition (UHD) and Light-Emitting Diode (LED) ranging in size from 48” to 105”; its revolutionary 105” Bendable UHD TV and a new Curved Soundbar.
“We’re at the helm of a new era in TV viewing – driven by the curve, a simple yet powerful design ethos,” said Ansgar Pabst, Business Lead for TV/AV at Samsung Electronics SA. IFA 2014 marked an exciting time to share the power of the curve with the world and to bring the device into the mainstream and highlight its impact on the household and TV market as a whole.”
Providing total solutions to satisfy various needs
This year, Samsung introduced the widest selection of devices, which included the 105” Curved UHD TV.
This product features a panoramic 21:9 aspect ratio that allows consumers to enjoy an immersive cinematic experience at home. Boasting an 11 million pixel (5120X2160) screen resolution, it delivers five times the performance of Full HD and adjusts any content to UHD. Additionally, Samsung’s proprietary picture quality technology will register subtle differences of brightness and highlight contrasts to expand the range of picture quality on the screen for better details, in even the darkest screen images. Further to this, it includes a powerful 160W built-in speaker and the timeless Gallery Design is a beautiful addition to any home interior.
Samsung also introduced the revolutionary Bendable UHD TV. Boasting a versatile and eye catching 105” UHD display and a 21:9 aspect ratio, it seamlessly goes from flat to curved, allowing users to decide how they want to watch TV. This newest creation from Samsung features a timeless Gallery Design and a curvature of 4200R. It also offers UHD Dimming and Upscaling for more detailed picture optimisation, reduction of light diffusion and enhanced contrast for incredible picture quality.
Introducing powerful sound beyond the TV experience
Extending the curved experience beyond TVs, Samsung announced the HW-H7500, the world’s first TV-matching Curved Soundbar that pairs with Samsung’s Curved TVs. Its elegant design is reminiscent of a symphony concert hall, offering an 8.1 sound system with powerful surround sounds on each end.
Samsung also unveiled the Wireless Audio Multiroom, the M3. This new, highly affordable addition to the Samsung family offers two-way speaker functionality and simple control from your smart device to easily bring all your scattered music sources together into one system. In addition, Samsung announced a partnership with Spotify that gives users Spotify Connect, the ability to have their music follow them throughout the home. It also allows to play more than two Samsung Wireless Audio Multiroom at once – a first for Spotify Connect.
Pabst concludes: “Samsung understands the highly differentiated needs of South African consumers and is continuously developing innovative technology that will provide them with an integrated viewing experience that not only boasts a sleek and modern design, but is also convenient and lifestyle-centric.”
The mentioned products are scheduled to be available in South Africa later this year.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
Author: Karabo Sera from Epic Communications.
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