JOHANNESBURG, South Africa – December 10, 2014 – Samsung Electronics South Africa has announced its plans to further expand the Smart Hub ecosystem by adding the Red Bull TV app to its existing solution.
“It is important to provide consumers with more choices when it comes to content and therefore we have been focusing our efforts on providing more content on Smart TVs,” says Ansgar Pabst, Business Lead for TV/AV at Samsung SA.
The Red Bull TV app features inspirational programming from the world of Red Bull TV, including live global events and an extensive selection of sports, music and lifestyle entertainment. The app is now accessible from the Sports Section on the Samsung Smart Hub.
The Samsung Smart Hub is a highly advanced gateway on all Samsung Smart TVs and selected audio-visual products, such as the Smart Blu-Ray player. It allows users to search and access specific content quickly and easily via various apps, which provides people with greater control of their entertainment experience.
With the app, viewers can go behind the scenes and get up close to extraordinary people and breathtaking stories. They can create their own journey and discover groundbreaking content spanning Red Bull’s global playground. One such product is Red Bull TV’s Xtreme CollXtion, a bold new face to sport magazines. Action and extreme sports continue to outpace many other traditional sports worldwide. Many of these sports, such as surfing, skateboarding and snowboarding, not only entail a supreme challenge and thrill for those who take part – they also represent a ‘lifestyle’ choice, to be part of something that’s bigger than just sport. The Xtreme CollXtion is a weekly magazine program which unites the very best action and extreme sports from around the planet into a single, regular TV offering. Further to the content mix of inspiring events, stunts, challenges and projects, the Xtreme CollXtion also focuses on the personalities involved, telling exceptional stories about extraordinary sports people, who live life on the edge.
Pabst concludes: “We are continuously expanding the Smart Hub on our range of Smart TVs, to ensure that consumers can always view their favourite content, wherever they are. As technology continues to evolve, we want to ensure that consumers have a choice in designing their own lives and their experience when relaxing at home, and that it is as meaningful and purposeful as possible.”
For more information about Samsung’s Smart Hub features, please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com
Karabo Sera
Senior Account Executive
Epic Communications (Pty) Ltd | Integrated Communications Agency
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