TFG announces exclusive franchise rights for accessories brand Colette

TFG (The Foschini Group) has announced that it has acquired the South African franchise rights of Australian fashion accessories brand, Colette by Colette Hayman. Founded by South African-born Colette and husband Mark Hayman in 2010, the brand epitomises fast fashion, offering the hottest range of fun, stylish and affordable accessories, handbags and jewellery.

With its “you don’t have to spend a fortune to look fabulous” philosophy and new collections hitting the stores every week, customers have immediate access to affordable interpretations of the latest accessory trends from international catwalks. Seizing a gap in the market for designer handbags and accessories at affordable price points, Colette grew rapidly and currently has a footprint of over 150 stores globally, including stores in New Zealand, United Arab Emirates and Singapore.

In South Africa, the brand currently trades from six stand-alone stores in Canal Walk, Cape Town; Woodlands Boulevard and Centurion Park, Pretoria; Rosebank Mall, Johannesburg; Clearwater Mall, Roodepoort and Gateway Theatre of Shopping in Durban. Colette will also be available from concessions within Foschini stores. It aligns well with the Foschini brand, while extending the product range to enable its customers to shop for the latest styles and catwalk trends, picking up everything they need to complete their look.

TFG CEO Doug Murray says: “Aimed primarily at the fashion-forward female customer, Colette by Colette Hayman is an exciting fast fashion accessories brand that is taking the lead in designer-inspired, on-trend handbags and jewellery. The rapid speed to market means that there is a constant element of ‘newness’ in stores – capturing precisely what fast fashion aims to be. With the help of its franchise model, in a short five years, Colette has grown from the opening of its first store in Sydney, Australia to the impressive footprint we see today. It has also been very successful in growing its e-commerce platform. We are pleased to be the franchise partner in South Africa that will roll the brand out into more stand-alone and Foschini stores, bringing an exciting fashion brand to our customers at affordable prices.”

About TFG

With 20 retail brands that trade in clothing, jewellery, accessories, sporting and outdoor apparel and equipment, cellular goods and services, homeware and furniture, TFG is one of the foremost independent chain-store groups in South Africa. TFG’s mission is to be the leading fashion lifestyle retailer in Africa whilst growing its international footprint by providing innovative, creative products and by leveraging its portfolio of diverse brands to differentiate its customer offering. It trades predominantly in southern Africa as well as Ghana, Nigeria and Zambia through various TFG retail brands and internationally in 19 countries, including the UK and Ireland, through Phase Eight.TFG has over 2 700 stores, 20 retail brands and employs 20 000 people to serve its 6.6 million customers.

Author: Judy Bryant
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TFG has acquired exclusive franchise rights for accessories brand Colette. Photo: TFG

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