2016 saw the launch of Smile 90.4FM’s signature station feature, the Smile Secret Sound. The sound, which has run on Smile Breakfast from Monday to Friday, twice every morning, has given listeners the opportunity to win a life-changing amount of cash and delivered a riveting listening experience.
Since January 2018, Smile 90.4FM has received thousands of calls from listeners attempting to correctly identify the Smile Secret Sound and stand a chance to win their share of a whopping quarter of a MILLION Rand.
Three weeks of persistence paid off when the third winner in the series, Erich Kuschke, cracked the sound and walked away with R100 000! “I thought that I knew the sound – I was convinced it was a toothbrush being dropped into a glass. I soon realized that the clues given on Smile Fridays, such as the L, didn’t quite match. All of a sudden toilet brush just clicked and it appears I was right” said Kuschke. After cracking the Smile Secret Sound, celebrations could be heard by Kuschke, his girlfriend and even his dog. “My mom was listening whilst driving to work and when she heard I had won, she almost got lost!” said Kuschke
Secret Sound is the #1 radio contest, worldwide. In addition, Smile 90.4FM was the first local radio station to put it on air in its current dramatic format. This radio contest has become synonymous with Smile Breakfast’s Bobby and Lindy.
“We promised that the Smile Secret Sound 2018 would be bigger and better. Our aim was, and still is, to create a riveting and nail biting listening experience. In saying this, we are so excited for the 2019 edition of the Smile 90.4FM Secret Sound.” – Kerry McIntyre (Marketing Manager, Smile 90.4FM).