And, more importantly, lets look at the importance of blogging from a South African Perspective:
Consider that almost everyone that styles themselves as an ‘Internet Marketer’ these days only seems to talk about the benefit of Social Media as part of a marketing strategy.
I tend to compare social media and blogs as follows – one is a rocky beach onto which a torrent of huge waves continuously crash, high winds batter the senses and the rich pungent smell of fish permeates the air; the other is a calm tropical beach with gently waving palm fronds, lapping wavelets, warm sun, the sweet smell of coconut hangs in the air and inviting loungers are dotted all over.
Social media is the torrent and blogs are the tropical beach. I can never shake off that continual fear of missing out when I engage on social media whereas reading well crafted blogs always seem to lull me into a sense of calm and euphoria as I read more and more.
Hubspot.com say; “Businesses that blog average 55% more website visitors and 70% more leads than those that don’t.”
Blog platforms, as the original social media vehicle, have evolved into Content Management Systems that allow you to integrate lead generation, host newsletters, integrate customer relationship management and social media and host numerous authors. This allows you to drive a content machine that will help establish you as the expert, the ‘go to guy’ in your chosen field of expertise. Remember that, at the end of the day, people buy from experts.
But, as Server Observer is a SA focused platform we had a look to see if we could spot any South African thought leaders who had written about why business should blog.
Anton Koekemoer on WSI.co.za says; “Every small business owner that wants to grow their business should be blogging. If on the other hand you can’t commit to regular blog postings and the time that it takes, find someone in your company to take this on.”
Virginia Pantchev on Liquidblog.co.za says; “… a blog is a powerful corporate tool for communicating with customers or employees to share knowledge and expertise online. By creating another platform for interacting with your market, they get to know the heart of your business and the identity of your brand. A blog can just be the added value your customers have been looking for and the competitive edge your business needs.”
Peter Flaschner on SeriousAboutWine.co.za says that a blog will; “Force you to think about your business – an often overlooked benefit of writing about your stuff regularly.”
Ness Garcia, in a post on Bizcommunity.com says; “It can be quite hard to find quality traffic that is targeted towards people who are interested in your business type. Blogging makes it much easier. By posting content about your relevant niche, you will be attracting people that are already interested in the niche and will be more willing to do business with you. The more valuable and quality content that you provide, the more people will want to visit your blog.”
Ryan Sletcher in an article titled – 4 Reasons your Business should have a Blog – says; “A business blog on your company website is arguably the most important aspect of any inbound marketing strategy. It is absolutely essential for any company that is serious about inbound marketing! Why? Well, blogging has a whole host of benefits: It enriches your website with loads of fresh, keyword-driven content that pushes your search engine rankings through the roof, it provides you with an opportunity to showcase your exceptional insight into your industry, it attracts inbound links like there’s no tomorrow. It showcases your company’s more relate-able, ‘human side’, it can even be used to provide prospects with insight into your products and services.”
Over on Marketing Update, Darren Gilbert and Jolene Maré say; “As a business, you need to blog. With the internet and the opportunity to connect with hundreds if not thousands of current and potential customers, there shouldn’t really be any need for an argument. Of course, that doesn’t mean that everyone is convinced. With that in mind, here are three reasons that will hopefully help you change your mind: 1. Blogging forces you to stay up-to-date; 2. Blogging gives your brand a voice; 3.Blogging means you can act as a thought leader.”
At Server Observer we say; “Blogging gives you an opportunity to have fun and interact with new and intelligent people.”
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Author: Edward Labuschagne from Server Observer. Originally distributed by MyPR.co.za.
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