Over 90% of South Africans still watch live TV*
• Local soap operas, reality TV and sports continues to enthral the nation*
• The appetite for bigger, better screens is strong
From spellbinding soapies to edge-of-your-seat sporting moments, the beloved TV continues to entertain generations of South Africans. Living rooms in South Africa sometimes feel like arenas filled with an audience waiting to be amused, amazed and astounded. This is why the market for larger more immersive TV experiences is so significant. (do we have/need a SS stat?). An incredible example of these in-demand TV’s is Samsung’s 2019 QLED TV line-up, which features more screen size options, stunning picture quality, dazzling colours from every angle, exciting new design elements and intuitive smart TV upgrades.
“As family entertainment continues to evolve along with modern viewing habits, we’ve focused on the use of pioneering technology and AI to create unparalleled and personalised viewing experiences. The results are astounding,” says Nithia Pillay, Director of Consumer Electronics at Samsung South Africa
Here are a few good reasons why TV is still the biggest show in South Africa:
TV has Authority
These days information is everywhere. But television has a particular authourity. People know what they see on TV has been verified, produced and created by professionals. This is why television remains the most popular and trusted platform for news, culture, sports and entertainment.
TV Creates Communities
Great television programmes create communities. TV shows, live events and news bind people together and elicit reactions on social networks.
Television is an amazing educational tool. It gives us a different perspective on diverse cultures, promotes tolerance and global understanding of international issues. Through current affairs, discovery, lifestyle, cooking shows and children’s programmes, television inspires scientific and cultural curiosity.
TV Scores Big
Without television, professional sport would not be the same. Millions enjoy watching live sport every week, in ever-higher picture quality, and enjoy the sense of unity that sports creates.
Technology is a GameChanger
Intelligent TV’s can now produce a picture that’s amazingly real. With Samsung’s ground-breaking 8K QLED every scene is amazingly vivid and real. It’s like 3D without the glasses. Powered by Samsung’s proprietary Quantum Processor, the QLED range has more colours than the human eye can see, infinite details and optimised audio you see, feel and hear as if the match has come to life in front of you. Additionally, as you watch, it analyses what’s playing and automatically fine-tunes the picture and sound to your TV space. Which means you’re able to hear and feel the stadium erupt with celebration during the biggest moments. Sports Season has just got a lot more riveting.
“The QLED line-up brings together innovative feature enhancements and exciting content and service partnerships to deliver a truly ground-breaking viewing experience and unprecedented value,” concludes Nithia Pillay, Director of Consumer Electronics at Samsung South Africa.