Won the Lottery? Here’s What You Can Buy Among the Most Exclusive Cars Listed on Autotrader

You’ve got the winning ticket in your hand — now, which million-rand car do you fancy? SA’s elite face deliciously expensive dilemmas.

It’s a question that has plagued pondering minds for many years: If I won the lottery, what would I buy first? Some would splurge on a grand mansion, others on a year-long vacation. However, a select group of petrolheads would go for a collection of high-end luxury cars. And we’re not talking about a nice Audi or BMW. No, these vehicles belong to the highest echelon of motoring, cars that only the top 1% can afford. But that doesn’t mean the rest of us can’t dream, right?

A quick scroll through AutoTrader will identify several dream machines with astronomical price tags, cars that boast price tags usually worn by luxury homes. For the first four months of the year, the Ferrari Purosangue – the Prancing Horse’s first-ever four-door car – was the most expensive vehicle listed on AutoTrader. An exclusive machine, just a single unit, was listed on South Africa’s most trusted automotive marketplace, at R13,995,000, with a mileage of 1,000 km.

For context, that could buy 78.2 examples of the Toyota Vitz 1.0, the cheapest vehicle on the South African new car market. Then again, the Vitz doesn’t have a naturally-aspirated 6.5-litre V12 engine that delivers 533 kW and 716 N.m of torque, making it a one-of-a-kind offering in its class.

It’s not the only SUV to make the list, with the Rolls-Royce Cullinan having the third highest average price, at R12,103,052. This hefty average price comes despite the significantly higher registration age of five years and higher mileage of 13,495 km (average). Interestingly, the Cullinan is the most expensive car on AutoTrader in the last two years, with a Black Badge variant listed for R17,000,000.

“AutoTrader isn’t just a marketplace – it’s a place where car enthusiasts and serious buyers alike come to dream, explore, and connect with the world’s most iconic vehicles,” commented George Mienie, CEO of AutoTrader. “Whether it’s a first car or a one-of-a-kind exotic, we recognise that our platform is for everyone, from those browsing for their next drive to those chasing a lifelong automotive passion.”

While ultra-luxury SUVs are among the must-have cars for the ultra-rich, supercars are still the preferred choice of propulsion for the elite. Ferrari remains a dream car for many, with 15 examples of the SF90 listed on AutoTrader at an average price of R13,489,279, with an average mileage of 1,600 km and a registration age of three years. As its price tag suggests, the SF90 is all about big numbers, with the electrically assisted and turbocharged 4.0-litre V8 producing 735 kW and 800 N.m of torque. As a result, this plug-in hybrid supercar can hit 100 km/h in 2.5 seconds and 200 km/h in just 6.7 seconds.

Those looking to own a Ferrari – but aren’t prepared to spend eight figures – can look at the Ferrari 296 and F8, which sell for an average price of R8,529,469 and R8,005,060, respectively. While not quite as rapid as the SF90, a saving of approximately R5 million may quell the complaints of those with “lesser” Ferraris.

While Ferrari has no fewer than four entrants in the top 10, the Maranello-based brand isn’t the most expensive overall, with its closest rival, Lamborghini, holding that accolade. With an average listing price of R5,436,694, the Sant’Agata Bolognese-based marque has an average price, as a brand, of nearly R1 million more than Ferrari, at R4,545,239. While neither McLaren nor Mercedes-Maybach have cars in the top 10 most expensive cars list, they’re among the most costly makes, with an average price of R4,273,433 and R3,891,606, respectively.

While these price tags are enough to make anyone this side of a millionaire blush, some of the rarest and exclusive vehicles on AutoTrader come with a “Price on Application” (POA) label, which is a discreet alternative to listing a public price. This approach is often reserved for the most exclusive models, where value can be influenced by factors like provenance and limited production, among other things. It also allows sellers to gauge genuine interest, filtering out casual browsers while ensuring these high-stakes deals remain appropriately private.

The “cheapest” car on the list, the Rolls-Royce Wraith, comes at an average price of R7,570,072, despite an advanced registration age of nine years. The oldest car, however, has to be the Lamborghini Aventador, which has an average registration age of ten years and an average mileage of 17,767 km. It’s worth noting that the Aventador has been discontinued, with the first models debuting in 2011.

Source: AutoTrader Used Car Listing Data: 1 January – 30 April 2025

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Author: Astrid de la Rey from Have Your Say on behalf of AutoTrader.