Johannesburg, 17 July 2019 : Many of today’s entrepreneurs are as concerned with making a positive impact on the world as they are with making money. A whopping 94% want to use their skills to benefit a cause. However, only half the world’s population have confidence in the free market system, down from 80% just 15 years ago.
Against this backdrop, social enterprise has taken off as a new formula for success, combining capitalism with a “do-gooder” mentality. These self-funding, for-profit businesses also have a mission to tackle global issues such as alleviating poverty, improving education, and impacting positively on their communities.
Our research shows that all social entrepreneurs are incredibly enthusiastic about what they do for a living because it allows them to live their passion and embrace a career with meaning.
There are many reasons why people become entrepreneurs: personal satisfaction, creative independence or financial autonomy — the list goes on. Yet all of these have one thing in common; at the core, they all are about freedom.
That freedom can come in many different forms: the freedom to make changes without waiting for corporate green lights, the freedom to offer a product or service that does business differently or maybe the literal freedom to attend a child’s school play.
What is it that drives you? The reason probably isn’t money — at least it shouldn’t be. There’s a reason that career counsellors across the world ask the same time-old question: “If money were no object, what would you do?”
Money isn’t enough
“The siren call for many entrepreneurs isn’t money, it’s freedom. The freedom to create your own path, the freedom to build what you want with the people you love and for the people whom you love,” says Richard Mukheibir, CEO of Cash Converters.
“As the owner of your company, you can set your own targets and standards. And while the freedom of not having anyone standing in your way can be invigorating, the stress of knowing there is no one to blame for any failures can be too much to bear. This is when your “why” becomes imperative.”
“If you aren’t 100 percent committed to making your vision a reality, you won’t be impassioned enough to nurture your business through its inevitable growing pains. Businesses rarely make money right off the bat, so the dream of money alone will not be reason enough to see it through. Don’t trade in the shackles of your corporate day job for a gilded cubicle of your own making,” adds Mukheibir.
Cash Converters offers an exceptional franchise opportunity which provides franchisees with a proven, recession-resilient business model for achieving real wealth while impacting positively on their community.
The Cash Converters franchise opportunity offers multiple revenue streams providing income from the retail floor and a range of unique financial services. Most people came to know the brand as a retail franchise dealing in second hand goods, and that is a major part of what the business does. Our retail side of the business provides for our customers’ monetary needs in two ways: buying and selling.
However, the fastest growing element in the Cash Converters business model is the financial services side of the business. With this part of the business the model goes beyond traditional retail franchising to offer customers secured money lending with Cash Advance or through unsecured money lending; via Cashies short term loan services.
Mukheibir comments: “Whatever happens in the world, people will always need access to cash, whether they are selling their unwanted possessions, loaning money or just looking to save on well-priced goods.”
The Cash Converters business model is based on the principle of providing consumers, in the communities they operate in, with access to cash through a number of different products and services that suit their personal and financial circumstances.
If you have an understanding of cash flow, have previous business experience, a trader mentality, and hands on approach to owning a business, then the Cash Converters opportunity may be perfect for you.
Mukheibir says “We are passionate about our business and we want our franchisees to share our passion. They should be excited by the prospect of owning and operating their own business from day to day. To sustain this, they need a high degree of energy, initiative and motivation.”
With franchising, there are so many areas, so many types of companies that you can easily find a mould that best suits your interests. Remember to choose something you love – this will ensure you’re happy about your work each day, but also that your passion shows through. It will be apparent to your customers, too.
“By simply capitalising on core strengths and knowledge, companies and entrepreneurs can engage in a business model that will enable them to create – and demonstrate – real, sustainable social impact in society. Cash Converters offers such an opportunity,” says Richard Mukheibir.