GardenTalk magazine a blooming success

GardenTalk, the official in-house magazine of GardenShop, South Africa’s leading garden retailer, nursery and lifestyle centre, recently announced that the publication will increase its frequency from three to five editions per year. In line with GardenShop’s recent rebrand and refreshed website identity, the magazine’s new contemporary look and feel will continue to provide compelling content.

The idea behind the creative is to present a consistent look and feel of the brand that is identifiable to the target audience and that communicates an integrated message in a visually appealing and inspiring format.

The smaller but distinctive A5, 32-page format meets readers’ expectations for convenience at their fingertips. It will be distributed to GardenShop’s 70 000 listed GardenRewards members and circulated in-store to consumers throughout Gauteng, offering advertisers regular inserts and a broader target market.

Comments Deborah Hele, marketing manager at GardenShop and editor of GardenTalk, “GardenShop is a one stop destination for garden enthusiasts, wannabees and homeowners who today often have limited knowledge about gardening but want to ‘colour’ their garden and enhance their outdoor living space. This explains why GardenShop has approached the market differently with innovative, solution driven products that provide instant gratification for their customers.”

From GardenShop events, regular gardening tips and advice, special offers, GardenShop loyalty rewards, new stock, planting techniques, different types of garden, gifting ideas and furnishings, new ranges including Weber, Yankee Candle, and birding accessories, the magazine is a fount of information.

Contact Deborah Hele on 011 516 9700 for the updated 2016 rate card, ad specifications and deadlines.

Visit the website for more information about GardenShop: www.gardenshop.co.za .

Alternatively, connect with them on social media platforms Facebook: (https://www.facebook.com/GardenShopSA) or Twitter: @GardenShopSA.

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