Fifteen solid years of commercialising mobile marketing solutions that tap into the vast business potential of 600 million cellular users has seen InTarget Mobile Advertising join an exclusive club of the Top 25 African & Middle Eastern Mobile Ad Networks.
Thalamus, the administrator of the world’s biggest ad vendor database, has included South Africa-headquartered InTarget in its most recent list of the twenty five mobile marketing firms that matter in Africa and the Middle East.
Led by Group CEO Lazarus Muchenje; a continent-wide mobile pioneer, financier and businessman; InTarget is today a trusted provider of mobile marketing and advertising solutions with a 33-country African and Middle East footprint.
“Every leader at InTarget has a career history of never compromising on providing the best available mobile services to African and Middle Eastern consumers. We all share the thinking that these two historically neglected continents deserve the best the mobile world has to offer. We’ve joined the Top 25 list by consistently delivering on our commitment to quality,” said Mr Muchenje.
The company is clearly onto a good thing after spending the last decade and a half focusing on two challenging, yet profitable, continents. According to research firm eMarketer, the mobile advertising market in the Middle East and Africa (MENA) will grow to $3B in 2016
With over 50 000 ad partners and counting, Thalamus houses the most comprehensive dataset of ad partner capabilities, contacts, marketing collateral, ad specs, network data, and marketer reviews for vendors across the globe. Media buying teams representing 90% of the AdAge top digital agencies list, as well as global brands, use Thalamus to source, evaluate and connect with participating ad partners to meet their digital advertising goals.
InTarget is a mobile advertising firm able to offer clients unparalleled flexibility thanks largely to its in-house WASP (wireless application service provider) business. The provider of mobile marketing and advertising solutions last year completed a rebranding exercise to better position it as the mobile aggregator of choice to African and Middle Eastern corporates and their marketing and advertising agencies. It commercialises and provides mobile advertising, aggregation, premium SMS, mobile billing and bulk SMS services across the African continent.
More information is available at www.intarget.mobi.
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