South Africa’s Ultimate Brand Ambassador (SAUBA) is a mentorship and leadership programme that is dedicated to interlinking social and corporate sectors while benefiting local communities and different charities.
SAUBA’s vision is to highlight the benefits that companies or brands which operate in South Africa have to offer the communities and the significant role the public and the targeted market have in improving the economy of the country.
After a long search that started in January 2014, 9 women from different parts of South Africa were chosen as Finalists for South Africa’s Ultimate Brand Ambassador 2014. Over a period of 4 months, the 9 contestants endured a number of mental and emotional challenges. SAUBA 2014 reached a climax in the form of a prestigious and entertaining gala event that took place in the heart of Pretoria at the luxurious Manhattan Hotel on Saturday, 13 December 2014.
The journey of the contestants has been filmed as a reality competition. Part of their tasks was to create projects that empower, mentor and create awareness while giving back to local charities. The challenge was that the contestants had to do all of this without any budget and were not allowed to self-finance the projects. This meant that they had to draw up winning business proposals to get companies involved and get sponsors to support their individual projects.
The brave contestants took on projects that touched the lives of ordinary South African citizens from Hillbrow in Johannesburg to Magabaneng in Limpopo. Some of the projects that the contestants initiated as part of their SAUBA 2014 journey included awareness around gender-based violence, HIV/AIDS and the homeless and destitute. Many of the contestants have been inspired to continue with their projects beyond SAUBA 2014.
On the night of the gala event, the passionate and determined 30 year old Lucia Mosoma from Magabaneng in Limpopo walked away with the title of Public Choice and South Africa’s Ultimate Brand Ambassador 2014. Lucia is a prime example of someone who actions their life’s motto: “A true leader pursues to improve other people‘s lives”. Her mission for 2014/15 includes addressing and reducing teenage pregnancy and teen suicide, as she continues to represent different brands associated with the SAUBA programme, such as Euphrates Skin Care, Manhattan Hotel, Sekhukhune District Municipality and N?atela.
The 22 year old Ludwekazi Ndlazi from Durban was announced as the First Runner-up of SAUBA 2014. Ludwekazi is a very passionate young woman who feels strongly about instilling a culture of taking action, be it on a personal or professional level. “I want to make the young and the old realize that one should not just wait for things to happen, one should get up and create a life for oneself. I want to promote progress and entrepreneurship in South Africa”.
The Second Runner-up, 31 year old Sarichia Coetzer from Pretoria expressed her gratitude for being part of SAUBA 2014 and for having the platform to address and create awareness with regards to human trafficking, in association with an organization known as Freedom Climb.
The details of Lucia Mosoma’s journey and that of the other winners and contestants of SAUBA 2014 can be found in the upcoming SAUBA TV reality show and inspirational book. See the official SAUBA website for more details (www.sauba.co.za).
South Africa, give your brand a positive image!
The TV competition is produced BB Creations and Imago Film.
For more information please contact: pr@sauba.co.za / 0721745499 /078 2654 130 (011) 050 0087
Author: Lerato Malisema from BB Creations.
Twitter: https://twitter.com//official_SAUBA
Facebook: https://www.facebook.com/blossombeautySA
Images: For high res version/s of Three image/s please contact: BB Creations.
1st Runner-up Ludwekazi Ndlazi from Durban, South Africa’s Ultimate Brand Ambassador winner Lucia Mosoma from Limpopo and 2nd Runner-up Sarichia Coetzer from Pretoria Photo: Imago Film – Carolyn
South Africa’s Ultimate Brand Ambassador 2014 winner Lucia Mosoma Photo: Imago Film – Carolyn
South Africa’s Ultimate Brand Ambassador 2014 Winner Lucia Mosoma Photo: Imago Film – Carolyn
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