** Media Alert // Voices of Pandora **

Cape Town, August 2020- For the past 20 years the iconic Pandora Moments charm bracelet has been collected by women across the world to reflect on their personal moments and memories captured through jewellery.

As part of this years celebration of the Pandora Moments charm bracelet, Pandora announces the launch of a new activation to celebrate the brand’s fans worldwide. In August 2020, Pandora launches its Voices of Pandora activation, designed to say thank you to consumers for 20 years of telling their stories with the charm bracelet.The concept aims to bring the brand’s community together to create a mosaic of images of fans worldwide, wearing their most treasured pieces.

“The success of the Pandora Moments charm bracelet is wholly because of our fans,” says Pandora Chief Creative Officer Stephen Fairchild. They have collected and cherished each of their charms, attaching favourite memories to them for many years and so the charm bracelet becomes a piece of jewellery that is held so close to their hearts. The charm bracelet is a forever piece, a classic and a style statement, all in one. We are so grateful to our fans for allowing us into their lives in this way and so to celebrate Pandora is to celebrate them.”

The brand invites fans to become its collective voice by sharing a story of one of their memorable lifetime firsts on Instagram – told through an image of their wrist showcasing a charm on a Pandora Moments charm bracelet connected to one of their favourite memories. A selection of these images will later appear in a mosaic with different versions to go live on Pandora’s digital channels throughout September and October 2020. The activation will also feature short film and inspiring stories from the Pandora Muses and a selection of Pandora super fans from around the world. The activation will kick-off 18 August with Pandora encouraging fans to share their images.

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