Fairly new to the South African telecoms landscape, NEPIC needed a digital marketing solutions partner that understood its budgetary challenges and the competitive landscape in which it operates.
Specifically, NEPIC needed an agency with Google Premier Partner certification to help create and execute a strategy that demanded performance against aggressive growth targets.
“We set Interface Digital (IFD) a fairly tough challenge,” says Christoff Becker, NEPIC Marketing & Creative Officer. “We had to penetrate a market digitally dominated by our competitors at a fraction of their campaign spend. Success in such an environment requires proven and specialised skills in paid search campaign optimisation . . . in IFD we found a willing and able partner.”
“The NEPIC campaign presented unique challenges due to the ISP competitor landscape,” says Siobhan Boyd, Senior Account Manager at Interface Digital. “As Google Premier partners we have access to certain tools, technologies and methodologies that help us understand what actions are likely to yield the greatest results – certainly in NEPIC’s case we were successful in this regard.”
Through Google Search and Display (and implementation of a well-crafted and risk mitigated strategy) – IFD was able to:
- Over-deliver on lead targets by 190%
- Attain competitor brand terms at the same cost as internal brands
- Catapult the brand’s digital market share, essentially forcing competitors to either increase their spend or relinquish a percentage share of voice on Google.
The reduction in campaign cost per click essentially allowed IFD to significantly stretch the available budget.
The resulting impact on NEPIC’s business has been substantial, both in volume of new business signed and overall “deal value” per client.
“We’ve seen a sharp increase in turnover and can certainly point to our digital marketing partners as key in this performance,” says Becker. “We look forward to continue working with Interface Digital and Google as we build the NEPIC brand.”
More Info on NEPIC continues to bite off chunks of ISP market share in partnership with Interface Digital. here: http://www.interfacedigital.co.za