SouthernX announces partnership with nugg.ad

SouthernX has partnered with nugg.ad, Europe’s largest targeting platform, to provide real-time technology for audience targeting and data management. Powered by machine learning, the technology enables nugg.ad partners to deliver target group-specific digital advertising for display, video and mobile advertising for both direct sales and programmatic platforms. Advertisers and publishers also benefit from being able to analyse user groups and behavior; and therefore make informed decisions on their buying or selling strategy.

This is the first time that nugg.ad will be utilising their technology in Sub-Saharan Africa, and SouthernX will now be able to offer enhanced real-time analytics to advertisers and agencies.

“Moving to South Africa with the nugg.ad product is a major step for us and we are excited to have won SouthernX as our first partner. Together we offer the African digital market a versatile and efficient targeting solution which is accompanied by our consulting expertise and certified data protection services” says Stéphane Printz, Director Sales & Business Development at nugg.ad.

Advertisers will now be able to target users through a myriad of information including lifestyle, past purchase behaviour and demographic information like age, gender, income and language. Targeting can be further drilled down to focus on users who have a propensity to purchase certain products and that show interest in certain categories.

Publishers will be able to access the data for users that visit their websites, which also allows publisher’s direct sales teams to better monetise each impression as they are now able to sell brands their actual target audiences, in a premium environment.

“Partnering with nugg.ad will allow us to provide an invaluable service to our clients, which is not currently being offered by any other local RTB service. We’re looking forward to the results that the new technology layer will generate for our advertisers and publishers alike” says Paula Raubenheimer, MD of SouthernX.

For more information on nugg.ad, visit their website or contact Mareike Oetting , Senior Communications Manager for nugg.ad on mareike.oetting@nugg.ad.

ENDS

Sent on behalf of SouthernX by MANGO-OMC

For more information contact Kerryn Lloyd
021 447 80 48
kerryn@mango-omc.com

ABOUT SOUTHERNX
The SouthernX media marketplace works on the sell side of programmatic buying. It provides publishers with a South African based ad exchange platform and advertisers with the opportunity to buy premium and exclusive digital inventory from publishers local to South Africa and Sub-Saharan Africa through real-time bidding auctions.

SouthernX provides a customised, brand safe platform to allow both publishers and buyers to intelligently and safely sell and buy inventory. The technology allows custom categorisation, enforced rules of engagement for sale and purchase, granulated targeting, reporting and hands-on support.

NUGG.AD BOILERPLATE

nugg.ad was founded in 2006 and is Europe’s largest targeting platform with cutting edge real-time technology for audience targeting, efficient brand advertising and data management. Powered by machine learning, the company enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising – on direct sales or programmatic platforms. Furthermore, advertisers and website operators benefit from a substantiated analysis of their user groups, as well as targeting of relevant content.

For its unique data protection approach, nugg.ad has been awarded several privacy certificates such as the EDAA Trust Seal and the ePrivacyseal by ePrivacyconsult GmbH in recognition of its exemplary Online Behavioral Advertising. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has a number of strategic partnerships with global players including VivaKi, Carat & OMG on the agency side, publishers such as Axel Springer Media Impact, OMS and Bauer Media as well as advertisers like Burger King, bwin, L’Oréal, Kellogg’s & Hewlett Packard. nugg.ad has offices across Europe including Berlin, Warsaw, Paris, Copenhagen, Oslo, Stockholm and Milan.

For further information, please visit www.nugg.ad auf Facebook, Twitter and LinkedIn.

Author: Kerryn Lloyd from MANGO-OMC.
More Info link: http://southernadx.com/
Images: For high res version/s of One image/s please contact: MANGO-OMC.

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