Successfully changing the political, social and economic perceptions of KZN agriculture through a comprehensive PR strategy entitled Kwanalu Uplifting Agriculture campaign secured Pietermaritzburg-based media publicity agency UrbanHouse Media (UHM) a Gold at the public relations industry’s recent PRISM awards. The event, a highlight on the industry’s calendar, was held in Johannesburg on April 17.
UHM won Gold in the Resources category for their traditional and social media public relations campaign for their client the KwaZulu-Natal Agricultural Union (Kwanalu) with a campaign entitled Kwanalu Uplifting Agriculture campaign.
“The 2015 media campaign for Kwanalu was a great success with both ourselves and our client being happy with the results. To be awarded a Gold from PRISA for the campaign reiterates this and is a great feather in our team’s cap,” said UHM director Cindy Kidger.
UHM have again been appointed to direct an ongoing media campaign for Kwanalu in 2016 with the continued objective of changing the perceptions of the agricultural industry amongst the greater KZN community and of uplifting the morale of farmers in the province.