Using digital signage to improve the customer experience

Picture this; it’s Friday afternoon and you’ve got a craving for a burger and chips. You head to the closest fast-food drive-through and place your order. The order summary displays, but you don’t see it because the sun is shining on the screen. You only see your order once you’ve been given your till slip, and at that point, there’s no turning back. It turns out the cashier misheard you and now you’re getting fish and chips. This is definitely not the kind of experience you want for yourself, never mind your customers.

Digital signage is a standard for most fast-food chains and retail stores. It’s a quick, easy, and cost-effective way to communicate with customers, ideally making the customer user experience easier, not more difficult. Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight.

LG’s XE4F digital signage series features powerful brightness of 4,000 nits. This means that these displays can provide clear, vivid, and vibrant picture quality, regardless of how bright it is around the sign. The light, slim design also makes it easy to customise and install in almost any environment.

4 benefits of using digital signage

1. It’s easy to customise and change
The digital nature of the signage means that updating or changing what’s on the screen is as simple as clicking a button. It also means that you have a lot more creative freedom in terms of what you can display.
2. It’s more cost-effective
Gone are the days where you need to hire a company to remove existing signage and install the new version that you have just had printed for a pretty penny. Digital signage allows you to upload the new image whenever you want to without incurring additional costs.
3. Reach more people
Depending on where the signage is placed, you can reach a wider audience, converting foot traffic into sales. It also leads to impulse buying as consumers take notice of your attention-grabbing design.
4. Repeat exposure
Whenever a customer enters the store or space where your digital display is present, the more they are exposed to your brand. This makes it easier to recall should they need something that you can offer.

Digital signage in the fast-food industry

When it comes to menu changes, specials, and promotions, digital signage is the most cost-effective way to update in-store displays, as well as drive-through displays where applicable. It should come as no surprise that LG’s premium digital signage solutions have become a go-to for many fast chains.

Steers, Debonairs, Fish Aways, Rocomammas, Hungry Lion, and KFC have already discovered the benefits that come with using LG’s state-of-the-art digital displays.

The benefits of the XE4F series

The XE4F series has been designed to be lightweight and easy to customise, depending on your business needs. Whether they’re going outdoors or staying in your store, the signs are easy to mount and are sealed with IP56 design, making them weatherproof and able to withstand the elements.

With a brightness of 4,000 nits, the display gives you clear and vivid picture quality, regardless of where the sun is shining. It also allows wide-angle viewing, which means that your customers can view the screen from any angle.

The XE4F has more LED units than other digital signage solutions, allowing it to be brighter while maintaining a lower temperature. This further enhances the durability of the display, making it last longer.

A picture is worth a thousand words, but when you use digital signage, it’s worth even more. Make sure that your brand is seen and heard with the LG XE4F range.

CLICK HERE to submit your press release to MyPR.co.za.