Samsung South Africa’s new Brand Ambassadors effortlessly embody the company’s values
JOHANNESBURG, South Africa – 8 August 2016 – Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories.
“At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA.
The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter.
Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation – an ideal fit with the brand.
Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg.
Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine’s SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because Samsung is all about engineering excellence and style.”
Award-winning celebrity chef and restaurateur Reuben Riffel, has an incredible talent and a genuine passion for food. Being a chef keeps him constantly on the go in the kitchen, managing his restaurants and consistently pushing the boundaries of possibility in his field. These qualities ad his relentless innovation and sense of discovery makes Riffel the ideal person to represent Samsung’s cooking appliances category. “Samsung constantly surprises and delights with quality and originality that raises the bar in the consumer technology space. In my book they are leaders in this market,” Riffel says.
Bobby van Jaarsveld, representing innovation and creativity in the Samsung integrated mobility and wearables category, is known as a dynamic, creative singer, songwriter and actor. He says: “Samsung believes in technology that supports creativity on the go and enables work and play easily and reliably, something I, as a musician, is always in need of.”
Jo-Ann Strauss, epitomising multi-functionality and sophistication in the Samsung Business-to-Business (B2B) category, is a businesswoman, model, former Miss South Africa, a mother as well as a champion for children’s rights. Her ability to successfully manage various vocations and projects effortlessly sets her firmly in place to represent the Samsung B2B business unit. “I’m proud to be a Samsung ambassador, because Samsung offers businesses solutions that not only makes these organisations more productive and successful, but also holds children’s rights and socio-economic development through its Corporate Social Investment (CSI) projects close to its heart,” she says.
“Samsung stands for innovation, excellence and the freedom to work smarter, live better and create a greener tomorrow. Our new local ambassadors exemplify these core values. We are a global and local leader in Consumer Electronics and Mobile Products and in our constant pursuit to lead, we are helping to make this possible for our customers,” concludes Potgieter.