Johannesburg, 30 November 2016 - We live in a world of TV and movie lovers, not to mention one that is ruled by the relentless march of technology. Techies and gadget-geeks who are in pursuit of the best possible home viewing experience may fantasise about having a spectacular OLED TV (like LG’s popular E6 model) hanging on their living room walls, but how often do we consider their potential for use in the workplace? So why would you buy an OLED 4K TV for work instead of home? It’s a question of content. While 4K content is slowly becoming more and more widespread and accessible, many still consider it to be very early days to be investing in 4K television. At work, however, it’s a different story. Hooking up an LG OLED 4K TV to your office computers is a different ball game altogether. Whichever operating system you use, whether Windows, Mac, Linux, or Chrome OS, it is already able to output at higher resolutions than the 1080p we’re all used to. Channelling this output through a 4K TV screen enables you to increase your display resolution instantly (up to 3840 X 2160), provided your computer’s graphics card can support such settings. The improvement in sharpness and quality will be immediately apparent, and since we tend to sit much closer to screens at work than at home, the improvement in pixel density will be all the more noticeable. In addition, LG’s unique OLED technology enhances the experience even further with its extraordinary contrast, vivid colours and true blacks, already being enjoyed by millions of our customers around the world. This is great news for everybody working in visually focused fields, such as photography, filmmaking, videography, graphic or industrial design, fine art and many others – and many of the apps that these professionals use are ready and waiting to be boosted with a 4K display. For example, Adobe Photoshop makes incredible use of 4K displays, with an interface that can scale up or down, and functions that allow the …
LG’s brand strength and market leadership ensure the ‘premium’ route forward
LG solidifies its strategic focus in offering high-end consumer electronics with the introduction of its latest V series smartphone LG Electronics (LG) continues to strategically strengthen its offerings and leadership role in the premium segment across various business divisions including its mobile communication business. The company’s ongoing focus brings to market the most innovative technologies and elegant designs catered to discerning user values and lifestyles in the premium market category. “By leveraging the best of LG’s incredible technology and design innovation, the LG premium brand offering will further open up new opportunities for high-end appliances and consumer electronics. Within the mobile communication division, we strive to take a lead in the premium smartphone market with our two-track strategy of simultaneously backing both the mid-tier and the premium series,” said Kevin Cha, President of LG Electronics Middle East and Africa. With LG’s handset shipment volume growth increasing and with it being the fastest growing in the Middle East and Africa region (Source: Strategy analytics report), LG’s strategic focus will be to further ensure latest line-ups in premium consumer electronics. LG aims to continue to explore new product ideas that can add a new paradigm for an extended smartphone experience. The company aims to concentrate on offering differentiated user values and new, playful and premium smartphone experiences. The recent global introduction of the V20 illustrates LG’s strategic focus on providing consumers with high-end products within the smartphone segment that prioritizes user needs and lifestyles.Premium mobile devices require the best in today’s innovations and technologies, and LG has ensured its V20 is bar none. Following the latest trend in the premium smartphone market, the V20 has enhanced durability with its aluminum back cover that withstands external shocks without bending or distorting, and with its Si-PC …
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Inverter Air Conditioning: Cool the Room Not the Environment
Air conditioners are a necessity at this time of year, but many are understandably concerned with the prospect of increased energy bills and a negative environmental impact. LG explains why inverter technology is the future of air conditioning – keeping you cool while using far less energy doing it. During the hot summer months, air conditioning can quickly transform a room from a blistering, unbearable sweatbox into a cool, refreshing oasis away from the heat. But with electricity bills on the rise and global warming constantly on our minds, many consider running an air conditioner all day irresponsible. The good news is that modern air conditioners are far more energy efficient than you might imagine. They use less energy than a number of home appliances, ranking around the middle of the pack for efficiency. And now, thanks to an innovative new technology, air conditioners are more energy efficient than ever. Inverter technology, found in LG’s latest residential air-conditioners, are up to 70% more energy efficient than traditional air conditioners. That’s thanks to a variable speed compressor that is able to reduce its speed as the air approaches the desired temperature. This allows it to maintain the right temperature without the need for turning on and off. That’s the trick, because traditional air conditioners constantly turn on and off in order to regulate temperature. Doing so, as well as having to speedup to maximum capacity to re-cool the room after being off for a period of time, uses noticeably more power than inverter technology. Not only are inverter air conditioners, such as LG’s ARTCOOL unit more energy efficient, they’re also quieter, allowing for a peaceful sleep or quiet study session. They’re also far quicker at reducing a room’s temperature, ultimately saving money by reducing temperature spikes. Air conditioners are expensive, long-term investments, so it makes sense to do research beforehand. And as everyone becomes …
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How to Create the Perfect Outdoor Cinema for Summer
With Spring already upon us, the weather is set to get even warmer. Outdoor activities will most certainly take first preference, and what better way to celebrate than with your very own outdoor cinema. Thanks to LG’s LED projectors, it couldn’t be easier. No one is going to say they never noticed the arrival of the warmer months – it’s as though a switch was flipped and suddenly there was heat, lots of it. Great. We South Africans love our warmer months. They’re the best months our beautiful country has to give, even if it means braving the bugs and occasional onset of hay fever. But let’s face it, we’re still partial to a good movie marathon, or a day in with the kids, or our closest friends. So, why not put two and two together – we’re talking outdoor cinema. It shouldn’t take much convincing for you to move outdoors – a respite from the bedrooms and lounges we’ve become all too accustomed to during the winter months. You might even save a little money turning the indoor fans off. But there’s a very good reason we watch our movies in the lounge; that’s where the TV is. Fortunately, there is an array of lightweight, high-resolution LED projectors perfectly suited for the job. The one we have in mind is the surreal PF1500G Minibeam Pro Projector, sporting a 1080p resolution and a vivid 150 000:1 contrast ratio. Capable of producing a crystal clear 100” image, few devices can match the cinematic experience this unbelievable LED projector can produce, and creating an outdoor cinema with it couldn’t be easier. All you need is a clear wall and any Bluetooth compatible sound system. Wait for the sun to set, and away you go. You don’t even need a laptop to play the film. The PF1500G can wirelessly connect to any media device around the household, be it a PC, laptop or smartphone, and it can even play films directly from USB storage. The best thing about the PF1500G is that once the film is over, its lightweight portability means you can turn virtually any …
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5 Myths about Air Conditioners
Johannesburg, 01 November 2016 - There are a lot of misconceptions regarding air conditioners, how they work and the best way to use them. LG thinks it’s time to bust those myths, ensuring a great experience for you and your family. MYTH: Turning off an air conditioner while away saves energy TRUTH: Switching off your air conditioner while you’re away for short periods of time will use more energy than it saves. Invest in an LG Inverter air conditioner, like the ARTCOOL range, instead. It will use less energy than a traditional air conditioner to maintain the temperature. MYTH: Leaving a fan on keeps a room cool TRUTH: While a fan uses less energy than an air conditioner, they do not cool rooms, only people. Always turn a fan off if you’re not using the room. MYTH: Turning the temperature down cools the room faster TRUTH: This couldn’t be further from the truth. Whatever the temperature, air conditioners cool a room at the same rate. To cool a room faster, you need an air conditioner with variable speed controls, or a Jet Cool Mode. MYTH: Air conditioners spread contaminants TRUTH: Air conditioners do not spread harmful contaminants, not unless they’re very old and poorly maintained. Some modern air conditioners use a 3M Micro Dust Filter and even deploy ions to improve their effectiveness of screening out allergens, bacteria and fungi. MYTH: Leaving the air conditioner on makes it harder to sleep TRUTH: Air conditioners only make it more difficult to sleep if set to the wrong temperature; otherwise, they can help people nod off. The most intelligent air conditioners are able to mimic your body clock, like with LG’s Deep Sleep Mode, slowly raising the temperature as you start to awaken. Written by LG’s Wayne Schutte – Retail & Marketing Manager CLICK HERE to submit your press release to MyPR.co.za. …
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Much Anticipated LG V20 Smartphone Launches in South Africa
Johannesburg, 01 November 2016 - Following its highly-anticipated launch in international markets last month, LG’s most celebrated smartphone is set to arrive on South African shores on 7 November 2016. Since its public unveiling in Seoul in September, the V20 has elicited exceptionally positive reactions from industry insiders for its design and feature-rich specifications. With consumers looking for larger display screens, LG have successfully addressed this with the V20 – with its screen measuring an impressive 5.7-inchs. The V20 is the world’s first (and currently only) smartphone to launch with Android 7.0 Nougat, making it fast, customisable and polished, thanks to Google’s improvements on its popular OS. Android fans will love the improved experience, better productivity, and enhanced performance that Android Nougat has to offer. Nougat brings exciting new features to your mobile OS, including split-screen multi-window, streamlined notifications with direct reply, and improvements to battery performance. “The V20 collects and improves on users’ favourite features from past models, including the unbeatable dual rear-facing cameras that made the LG G5 such a hit. The devices multimedia capabilities cater even to professional needs, while still being easy enough for the general public to understand, and utilise,” says Deon Prinsloo, General Manager of LG Mobile at LG Electronics South Africa. LG is clearly on the leading edge when it comes to giving consumers what they want – recognising that today’s users aren’t just consuming and sharing content anymore, they’re creating it too. With such heavy emphasis on photography, sound and video recording, the V Series packs a serious punch in order to meet the high expectations of this market segment. Photography, video and audio are where the V20 really shines. Combined with LG’s exceptional smartphone cameras (3 in total), the V20 includes helpful features like: Hybrid Auto Focus (for …
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Tracking the Trail of the Humble Television
South Africa celebrates 40 years of colour, Samsung makes it brighter with SUHDTV 2016 saw the South African Communications Minister, Faith Muthambi, congratulate the South African television industry as it entered into its 40th year of broadcasting in colour. It was in January 1976 when the South African Broadcasting Corporation (SABC) sent out its first colour show to the nation after spending several months transmitting experimental broadcasts. Times have changed since that pixelated analogue broadcast and the television has evolved into something remarkable. For those who watched that first colour broadcast back in 1976, the quality was amazing and the experience utterly immersive. Today, few can imagine sitting clustered around such a tiny screen – a mere 11 inch, 90 degree Cathode Ray Tube (CRT) – and being captivated by tiny people in bright colour that the technology of the time could deliver. As the television’s popularity grew, so did its functionality. The last vacuum tube set was the Philco-Ford in 1973 and 1978 was the year in which the last black and white consoles were manufactured. At that time, the screens felt perfect and the fact that the shows were in colour was a huge deal. Then, in the 1980s, things really began to take off with accessories, consoles and Video Cassette Recorders (VCRs). Yes, this was when people were inflicted by Betamax and Video Home System (VHS) and the tedious enjoyment of unravelling a cassette stuck inside the machine. In the United States, cable television took off in the 1980s and marked the arrival of classics such as The Cosby Show, Married with Children and Rosanne. South Africa saw the first Digital Broadcast service in 1985 with Multichoice (Mnet), Africa’s first Pay TV Service. The 1980s also saw the release of the Sinclair Pocket TV set which could possibly be the first mobile device used for enjoying television viewing. It came with Polaroid power packs and had a two inch cathode ray tube screen. …
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Redesigning Kitchen Space
Open plan living has become a way of life and living spaces have transformed into multi-functional areas that allow for cooking, eating, entertaining and working. Creating a home that takes this into account is simple by combining functionality, aesthetics and comfort. One specific space is the heart of the home and the space where friends and family get together, share experiences and enjoy a richer quality of life – the kitchen. “The emphasis in the kitchen is shifting from mundane to extraordinary,” says Michael McKechnie, Director: Digital Appliance Group at Samsung Electronics South Africa. “Appliances have often had a lacklustre image, but how things have changed. New kitchen appliances are not only functional and efficient than before, but also more beautiful and glamorous.” Over the past three years, online searches for high-end ovens and fridges have increased enormously. There is a change in attitude towards appliances, now seeing them as desirable additions to the home rather than an unattractive, but needed addition to the kitchen. Samsung has focused on both style and efficiency in designing its range of kitchen appliances and as a result, they are in demand for both their aesthetics and functionality. A superb example is the Samsung Chef Collection – professional high quality appliances designed to transform the kitchen into a beautiful living space while remaining practical. Home owners can now to invest in a product that fits seamlessly into their home’s design and create a space that is warm, inviting and multi-functional. The wide variety of appliances also gives people the opportunity to express their individual style in a way that wasn’t possible before. “A well-designed kitchen is inviting to friends and family,” explains McKechnie. “By blending comfort with cooking and the bustle of the working area, families become more engaged and spend more quality time together. The kitchen has evolved into the heart of the home where people …
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Samsung delivers premium service to Pretoria
New service centre opens at The Grove Shopping Centre in Lynnwood, offering one-hour repair service and specialist onsite technical advice Samsung Electronics Co., Ltd. has announced the launch of a brand new premium service centre, operating out of the Grove Shopping Centre in Lynnwood, Pretoria. The first of its kind in Tshwane, this new service centre is designed to cater specifically to the service demands of the region. The centre is unique in that it will have technicians on site to provide a one-hour resolution service that will offer software challenges and hardware repairs. The idea, says Samsung’s Director SSA Service, Richard Chetty, is that customers that need upgrades or repairs are able to drop their device off at the service centre, spend an hour shopping at the mall and then pick up their device on the way out. “We are the only device provider that has this kind of prompt service across both software and hardware, due to our extensive infrastructure and our experienced technical staff. Moreover, thanks to a retail component, the new centre will have the ability to completely replace unrepairable devices that are still under warranty with a new product. This means that customers may purchase the latest Samsung devices here,” he says. Chetty adds that all portable Samsung products that customers carry into the centre can be repaired on site. For larger products, like home appliances and televisions, an in-home repair service is offered as a way of ensuring that clients are not inconvenienced. This means they can arrange for the technicians to come through at the date and time that suits them best. “The positive impact this new service centre will have on customers in the Pretoria area is going to be encouraging. It brings Samsung’s service offering much closer to the people of this region; in the past, if they wanted to visit a service centre, the nearest one was around 70km away, which was clearly an inconvenience. Strategically, the …
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Samsung Celebrates Ability with the Announcement of Rio 2016 Paralympic Games Campaign
On-The-Ground Activations in Rio Highlight Meaningful Innovation and Accessibility for Everyone JOHANNESBURG, South Africa – 7 September, 2016 – Samsung Electronics Co., Ltd., Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category, announced its global Rio 2016 Paralympic Games campaign. This is a continuation of the brand’s Rio 2016 Olympic Games programme, which celebrates how meaningful progress comes from daring to defy barriers. The campaign kicks off with the announcement of several on-the-ground activations, including the transformation of Samsung Galaxy Studios in Rio, the Samsung Paralympic Blogger programme, official application and the Whang Youn Dai Award. “The Paralympic Games is a global movement that inspires and celebrates the spirit of perseverance and the human challenge,” says Michelle Potgieter, Director: Brand & Communications at Samsung South Africa. “Samsung strives to create breakthrough mobile technologies that help make the digital world more accessible for those with disabilities. We hope our Rio 2016 Paralympic Games campaign will help spark a global conversation around seeing ability over disability and enable everyone to participate in the Paralympic movement.” Accessible Experiences at Samsung Galaxy Studios In the lead-up to the Paralympic Games, Samsung has revamped its Galaxy Studios in Rio, including its flagship studio in Olympic Park. The revamp includes several accessibility features, ensuring all consumers, athletes and fans are able to take part in a variety of interactive experiences. Wheelchair accessible ramps and lifts enable visitors to reach the Gear VR 4D Experience Zone, where they will experience exhilarating Olympic Sports, roller coaster rides and kayaking through water rapids via Samsung Gear VR, paired with Galaxy mobile devices. Samsung also offers unique, hands-on opportunities for visitors to experience how Samsung …