Samsung underlines its commitment to Europe and unveils new products and partnerships for the European home appliance, visual display and home entertainment markets JOHANNESBURG, South Africa – 1 September, 2016 – Samsung Electronics Co., Ltd. used its IFA 2016 press conference today in Berlin to demonstrate how it is redefining the consumer experience, showcasing a range of new products and partnerships for the home appliance, visual display and home entertainment markets. “At IFA 2016, we want to show delegates how we are continually striving to revolutionise the Samsung experience for all our customers and partners - and across all our product lines, from television and home audio to home appliances. Everything Samsung creates is borne out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need,” said Matthew Thackrah, Deputy Managing Director Samsung South Africa. Committed to Europe’s Potential During the press conference, held in the CityCube at Messe Berlin, Samsung reiterated its commitment to Europe, employing 14 000 people in 34 countries. Samsung’s products are infused with European flair, fashion, design and the finest traditions of manufacturing excellence. With Q2 revenue up five percent year on year, seven out of 10 European households owning a Samsung mobile phone, as well as one in three families watching their favorite shows and films on Samsung TVs, the company believes now is the right time to invest even further in Europe’s potential. In keeping with this commitment, Samsung announced a new partnership with MakerBot, the global leader in 3D printing, which will equip schools, colleges and museums in five European markets with 3D printers, as well as train teachers and students alike in the use of the technology. With more than 100 000 MakerBot printers around the world, it represents the world’s largest 3D printing community and an …
Samsung 2016 UHD TVs Awarded Top UHD Standards Certification from Digital Europe
JOHANNESBURG, South Africa – 31 August, 2016 – Samsung Electronics Co. recently announced that all of its 2016 UHD TV models have attained the Ultra High Definition (UHD) TV certification from Digital Europe (DE), a collaborative body of European IT and consumer electronics businesses. Comprised of 62 corporate members and 37 National Trade Associations, DE is one of the most influential organisations representing the digital technology industry in Europe. According to Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa, Samsung TVs, ranging from the 2016 SUHD TV lineup to the Series 6 UHD TVs, have all met the strict standards set for UHD TV certification as specified by DE. “These products will now carry the European UHD TV certification logo, as well as the Consumer Technology Association (CTA) label. Both certification labels will be on display on Samsung UHD TVs at this year’s IFA exhibition,” he explains. For certification purposes, DE has specifically defined a ‘pixel’ as the minimum picture resolution element capable of rendering the same luminance scale as the entire display. The horizontal and vertical pixel count must be of the complete red, green and blue triple sub-pixel block, while not counting additional non-RGB sub-pixels. Additional criteria listed to earn the DE certification include: Minimum native resolution of the display (e.g. LCD, PDP, OLED) or display engine (e.g. DLP) is 3840 x 2160 in 16:9 aspect ratio. Minimum supported colorimetric is at BT.709 or above. The display-device has at least one end-to-end signal path available to the user that does not render a UHD input at a frame rate or resolution lower than that received over the UHD interface from the source. The display-device has at least one end-to-end signal path available to the user that does not reduce the resolution, nor reduce the frame rate of a UHD input during processing prior to …
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Kick Start your Summer with Samsung SA
Promotion offers Samsung consumers the chance to win a trip to the Maldives JOHANNESBURG, South Africa – 31 August, 2016 – The majority of South Africans are thankful to note that winter is finally coming to an end and that they can once again get ready to unpack their shorts and sandals. Samsung Electronics South Africa shares this sentiment and has therefore decided to offer consumers a chance to get into the spirit of summer. The company is launching its ‘Kick Start Your Summer’ competition on the 1st of September 2016. Scheduled to run until 30th September 2016; the initiative will see 15 lucky winners win the trip of a lifetime to the beautiful islands of the Maldives. “Entering the competition is quite easy”, says Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA. “Consumers simply need to purchase any qualifying Samsung air conditioning product through a recognised retailer, send the unique product serial number to the competition hotline via SMS and wait to see if they are one of the lucky names drawn at the end of the competition. Winners will be drawn on 14 October 2016 and proof of purchase, as well as the serial number will be required to validate wins” he explains. Once validated, the customer will receive an SMS with a winning pin code and the concierge service number to call to book their trips to the island. “The good news for customers is that this is just the first of a number of exciting promotions planned by Samsung over the course of the coming months,” McKechnie adds. “While a number of Samsung products qualify as entry to the competition, the start of the summer season is an ideal time to consider buying an air-conditioner. What better way to kick start your summer than by purchasing a product that could set you up with a dream ticket to the Indian Ocean paradise of the Maldives? So, if you are in the market for an air-conditioner this summer, then look no further than Samsung’s beautifully …
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Samsung Electronics Transforms Air Conditioning with the New 360 Cassette’s Circular Design
Samsung Electronics South Africa announced the launch of the Digital Variable Multi (DVM S) Eco 14 HP, a new side discharge variable refrigerant flow (VRF) air conditioner that is engineered to deliver a single outdoor unit solution for apartments and office buildings. The improved performance of the Samsung DVM S Eco 14 HP ensures that it meets the increasing market need for a specialised single outdoor unit to reduce the cost of previous multiple loading and sub-duct installation in multi-room buildings. The innovative design of the DVM S Eco 14 HP features a robust Inverter Scroll Compressor and corrugate fin, which improves heating performance by 20 percent and increases air flow by 10 percent compared to standard side discharge VRF units. "Research and development (R&D), as well as design, play key roles in how we develop our products as we're always focused on delivering cutting-edge technology and ensuring the products we deliver are highly efficient," said Michael McKechnie, Director Digital Appliances Group at Samsung Electronics SA. "The DVM S Eco 14 HP delivers unbeatable performance among the side discharge VRF units and does so with the greatest energy efficiency, as well as the best use of space, with its unique compact design." Single Solution for Multi-room Buildings The increased horse power of the DVM S Eco (maximum 14 HP) means that only one single outdoor unit is needed to manage the air conditioning requirements for an apartment or office building, in place of multiple costly units. All areas of the building are covered as the new unit also provides an extended piping length of up to 160 meters and an installation height of up to 50 meters. The width of the new DVM S Eco 14 HP is less than one meter (940 mm), maximising capacity and using space more efficiently, while the four-way piping enables convenient installation. Greater Energy Efficiency The design of the Inverter Scroll Compressor in the DVM S Eco 14 HP has …
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Samsung Reveals Spectacular 2016 SUHD TV Lineup
Samsung Electronics Co., Ltd., the number one TV manufacturer worldwide for the past 10 years, recently unveiled its spectacular new line-up of SUHD TVs, ushering in a new decade of global TV leadership. Samsung’s 2016 SUHD TVs offer unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design. The TVs are beautiful from every angle and offer the smartest user experience, making it easy for consumers to access all their entertainment content in one place. In addition, the full 2016 SUHD TV lineup comes with IoT hub technology which allows the TV itself to control the entire smart home system. “Our new SUHD TVs represent our singular focus on innovation that matters most to consumers, by providing the very best picture quality for the home,” said Matthew Thackrah, Deputy Managing Director and Head of Consumer Electronics at Samsung Electronics South Africa. “In 2016, we’re going beyond anything we’ve done before to offer a remarkable synergy of design, engineering and craftsmanship.” Samsung SUHD TV with Quantum dot display: Unbeatable Picture Quality Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering remarkable true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. According to a recent consumer survey in the US*, the vast majority of consumers watches TV with light in the room (86 percent on a typical weekday, 85 percent on weekends) and only a small share say they watch in complete darkness (14 percent on weekdays and 15 percent on weekends). Samsung designed its new SUHD TVs to deliver the optimum viewing experience, regardless of the lighting environment. This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black …
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Samsung Encourages Customers to Go For Gold
JOHANNESBURG, South Africa – 11 August, 2016 – Samsung Electronics South Africa is a fervent supporter of the Olympic Games and in particular, the ethos behind the global sporting event, which aims to encourage athletes to strive and to accomplish the exceptional. The competitors in the games are the elite that their respective nations produced, which means that those who stand at the top of the podium and receive gold are the leaders in their fields. These sportsmen and women never settle for anything less than being number one and are constantly striving to better their previous successes. A good example of this is South Africa’s own Olympic gold medalist, Cameron van der Burgh, who took the 100-metre breaststroke gold medal at the 2012 Olympic Games, setting a new world record with this feat. Despite his accomplishments on the ultimate stage, he has since gone on to win numerous World Championship medals and has twice won the Fédération Internationale de Natation (FINA) overall World Cup. It is this intense desire to always be the best and to continue triumphing in every contest he undertakes that makes him a truly extraordinary athlete. “We are proud to name Cameron as our brand ambassador as he is focused, driven and precise, constantly setting standards of excellence and quality,” says Michelle Potgieter, Director for Brand and Communications at Samsung South Africa. Like the top athletes, explains Potgieter, these are traits that the Samsung brand shares and it too is driven to be a winner. For this reason, when customers purchase its products, they know that they are obtaining the gold standard and the best of the best. “Samsung has a long history with the Olympic Games and our mobile business is a global sponsor at the Rio 2016 Games. As part of our Olympic commitment, we want to give every Samsung customer a chance to experience their own version of Olympic success with our ‘Go For Gold’ promotion.” Customers purchasing any Samsung …
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Samsung welcomes new Brand Ambassadors
Samsung South Africa’s new Brand Ambassadors effortlessly embody the company’s values JOHANNESBURG, South Africa – 8 August 2016 – Samsung South Africa has announced five new celebrity Brand Ambassadors who epitomise Samsung ideals and characteristics across a range of product categories. “At Samsung, excellence and innovation are key and we believe these local ambassadors embody our corporate identity in appearance, demeanour, values and voice,” says Michelle Potgieter, Director of Brand and Communications at Samsung SA. The five new Brand Ambassadors include Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann Strauss. “These Brand Ambassadors are all leaders in their respective fields and Samsung South Africa is proud to be associated with them,” says Potgieter. Samsung is specifically partnering with these five individuals because of their qualities that are embroiled in the company’s character. Each of these Brand Ambassadors are also highly respected and just as Samsung, enjoy an outstanding reputation - an ideal fit with the brand. Swimmer Cameron van der Burgh, is an exceptional athlete. He combines top performance in his sports with elegance and power and represents precision and excellence in the Samsung TV and audio-visual categories. As an Olympic gold medallist and budding businessman, Van der Burgh perfectly suits the Samsung Television and audio-visual image. “Like me, Samsung puts a lot of effort into being the best and staying ahead of competitors,” says Van den Burg. Maps Maponyane, representing pioneering style in the Samsung integrated mobility and wearables category, is an actor, presenter and entrepreneur and has been voted GQ’s Best Dressed Man and Cosmopolitan Magazine's SA’s Sexiest Man. “I’m proud to be a Samsung Brand Ambassador,” he says, “because …
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Samsung Electronics Delivers Air Conditioning that’s Effective in Summer and Winter
JOHANNESBURG, South Africa– Samsung Electronics South Africa has vast experience in the development of air conditioning and has long been committed to creating cooling solutions that are both powerful and convenient, thereby ensuring optimum comfort for users. However, what many consumers are unaware of is the fact that Samsung air conditioners are equally effective at warming up a room and they can perform more efficiently than the average heater. Although South Africa is renowned for its long, warm summers, when the winter hits, the cold can really affect internal living spaces. The traditional method of dealing with the cold is to utilise a bar or fan heater, but these products tend to work best as personal heating appliances and are less effective when attempting to warm an entire room. Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA, points out that Samsung’s air conditioners may have a reputation for being cooling appliances, but they are just as good when it comes to heating a room. “You simply cannot obtain the same amount of comfort or efficiency in heating from another source, as these appliances are designed to control the entire room’s temperature. Moreover, an air conditioner allows you to maintain your desired room temperature more effectively too,” says McKechnie. “Consumers may be concerned that an air conditioner will use more power, but even this is not necessarily the case. Our products have a built in inverter that sets the appliance to idle once the room reaches optimal temperature, switching on again only if the temperature drops below this level. A heater, on the other hand, is likely to remain on throughout the day in order to keep a room warm, so it clearly draws a lot of electricity.” He adds that another, intangible benefit of using an air conditioner for heat is that by more consistently controlling the temperature of the room, you are less likely to get ill from constant changes in …
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Optimising your Samsung TV for Olympic Games Viewing Experience
Tweak your TV settings to ensure an optimised and immersive sports encounter JOHANNESBURG, South Africa – 28 July, 2016 – With the Rio 2016 Olympic Games due to take place between the 6th and 21st of August 2016, even the most passing of sports fans will likely find themselves glued to their TVs at some point, supporting the various South African athletes participating. With SuperSport promising six dedicated HD channels, as well as a 24-hour Olympic news channel, watching the biggest sporting event in the world is certainly going to be an entertaining experience. So why not make sure you watch it in the clearest and most vivid manner possible, by optimising your TV to suit the nature of the programme you are viewing? This, of course, is sometimes easier said than done, but it is of vital importance, since even the best TV on the market, if incorrectly setup, may well look worse than a mediocre TV that is properly adjusted. “Since sport broadcasting often happens during the day, watching these in real time means the sun will often be shining through your windows, creating an obscuring reflection. Therefore, to view your chosen event properly, you must compensate for this by adjusting the picture to a brighter setting,” says Matthew Thackrah, Deputy Managing Director at Samsung South Africa. Thackrah points out that simply turning up the brightness won't necessarily help. He explains that this setting actually has more to do with the black contrast set-up of the TV. “Thus, setting the brightness too high may result in black colours within the visuals appearing as grey, which could reduce the depth of the picture.” “To fix this, you will have to increase the contrast – sometimes called ‘picture’ - which controls the white level. However, this too should not simply be increased. Ideally, you want to take your time and find a scene with a bright, white image contained in it and then adjust the contrast to the point where the white object is bright, but …