In support of World Hunger Day on 28 May, KFC urged customers to Double Up their Add Hope donations and double the difference it makes to the plight of the millions of South African children who go to bed hungry every night. Our customers generously responded by doubling up their R2 donations, donating over R1 million towards the fight against hunger over the two week Add Hope Double Up campaign.
“The Add Hope Double Up campaign was an opportunity to increase awareness of the prevalence of hunger in South Africa and to illustrate the impact it will have on our country’s future if we don’t do something about it,” says Thabisa Mkhwanazi, KFC South Africa Marketing Director. “The success of Add Hope shows that South Africans want to get involved and that if we all pull together, even the smallest contribution can have a major impact.“
Add Hope has raised over R300 million in funds to secure the future of South Africa by helping children learn, grow and thrive through providing them with a nutritious meal, every day. Add Hope makes sure that over 100 000 children receive nutritious meals every month, with the help of 110 beneficiary partners around the country. The collaboration between KFC, its beneficiaries and its customers is vital in fighting hunger and the total donated to these beneficiary organisations increases every year.
As part of this Double Up campaign, and in support of World Hunger Day, a number of prominent South Africans visited Add Hope beneficiary organisations to get a first-hand experience of the incredible impact the donations have on young lives.
Actress Hlubi Mboya visited Afrika Tikkun in Diepsloot, Gauteng. “These children have my heart. Food, education and shelter are basic human rights. It’s powerful to see the impact that Add Hope has on places like Afrika Tikkun and on these young lives and it is a blessing that places like these are open to the vulnerable. I was completely blown away by all the facilities, and the energy, positive and pure energy, that exists there. I salute all volunteers and creative programs that empower our society to be future contributors to the South African economy. I believe we need to do everything we can to help the children bloom.”
Yomzansi celebrity blogger twins, Thabo and Thabiso Modiselle, visited the children at the SOS Children’s Village in Mamelodi. “The trip was a great experience, and being able to spend time with the kids at SOS Children’s Village made a positive difference. It’s a much needed step, that KFC is taking, in helping as many young people as they can through the beneficiaries they support,” says Thabiso Modiselle.
Afrika Tikkun in Mfuleni, Cape Town, hosted a special visit from presenter and actress Liezel van der Westhuizen. “I was very impressed with how much KFC contributes to beneficiaries such as Afrika Tikkun. With the help of Add Hope’s donations each child receives a nutritious meal, which is often the only meal a child will eat in a day. Addressing the hunger of these children is so important for their success – so that they can grow, concentrate and learn.”
“Thank you South Africa! Every donation helps to build a positive future for the children Add Hope helps feed every month. We appreciate the contributions our customers have made in support of World Hunger Day, making the choice to double up,” says Mkhwanazi. “Remember that you can Add Hope all year round and help us to make a fundamental difference to the lives of millions of children in the country.”