Johannesburg, South Africa – August 2016: BetterMan is the new kid on the block, but has quickly matured to become the perfect gentleman. Quietly creating an exciting meeting place where brands and companies can connect with a targeted group of men.
Since inception in 2014, growth has been rapid. The BetterMan Facebook page currently eclipses the pages of some of the most well known South African men’s magazines with over 47 000 followers. The daily email is sent out to a dedicated database of more than 12,000 men.
The BetterMan mission is simple: To make men unstoppable. This is done by putting the community first and providing them with qualitative, tailored and relevant content that goes beyond boring click bait articles.
“BetterMan is seen as the trustworthy friend and cool big brother, it is also the influencer they admire and the role model they are looking up to, “says Erik Kruger, Founder of BetterMan. “Now we want to offer brands and companies the opportunity to get involved and to to connect with our very targeted and engaged group of men in various ways.”
BetterMan offers tailored made solutions for every clients’ needs including: sponsoring of e-mailers delivered directly to the loyal BetterMan followers’ inbox; digitorials, client surveys and brand experiences, posts on the social media platforms; sponsored podcasts or webisodes; and custom-made experiential events hosted for the specified target market.
BetterMan is about becoming a better man every day. In any way. No matter how small. In the way you act, speak, and live your life. Being a gentleman has become synonymous with the BetterMan life.
The typical BetterMan reader is between 25-34 and describes himself as driven, ambitious, motivated, and determined. It’s clear that men who gravitate towards Betterman do so, because they want to rise above mediocrity.
A glimpse of the BetterMan platform (30 June 2016):
- Website Page views per month: 13 000
- Facebook Page followers: 47 000
- Private Facebook Group: 6300+
- Podcast downloads per month: 10,000+
- Email list: 12,120 emails sent every Mon – Fri (that’s over 266 640 emails per month) with an exceptional open rate of 25-30% (the average is about 3%)
- Instagram: https://www.instagram.com/erik_kruger/
- Facebook: https://www.facebook.com/bettermanblog
- Website/Blog: https://bettermanblueprint.com
What the readers are saying about BetterMan:
“He’s [BetterMan] like a cool older brother, serving relevance & leading by example.” K.Kelderman
“I was struggling with addiction and was ruining my life, until I decided to become a BetterMan. Your mails motivate me not to only help to stop my destructive behavior, but also better my job and my life and I believe I truly are becoming a BeterMan!” T. Vorster
“Signing up to this newsletter was probably one of the best decisions I’ve ever made for self improvement. The work that you do is admirable and it is empowering.” B. Mabena
“Very good email with actionable advice. I always appreciate advice that is actionable and can be done by anyone at any time. The content of your emails is almost always like this. Keep up the good work.” D. Pabu
“Absolutely need my daily dose of BetterMan. It keeps me alive. I am experiencing many challenges in my life right now and your daily mails are exactly what I need.” H. Dayal