Oh what a luxurious night! One that many South African fashion followers have been waiting for forever. Luxury brand, Ferragamo, celebrated the opening of its renovated flagship store in South Africa, located at Sandton City last night. It was a lavish ceremony that was opened by AbuIssa Holding’s CEO Mr. Fawaz Idrissi from Doha. The renovated store mirrors the modern structural and architectural aesthetics that the Italian luxury brand has currently injected into its DNA. The elements used in the store’s renovation reflect the new creative direction the brand has been reinforcing as of late. Ferragamo’ s current footwear director, Paul Andrew, mirrored that sentiment in an interview earlier this year, saying: “This is not about a reinvention, but about reintroducing the brand to a new generation of women, while not alienating or forgetting the existing client, The way we are going about it is based on Salvatore’s original mindset, which was all about creativity and innovation. All the ingredients were there, so we wanted to rework these elements in a totally new way. That innovation has been lost in the past 40 years.” The store originally opened in 2000 originally, is the brand’s largest South African location. The renovated space now has a footprint of 203m². The newly renovated space features the full lifestyle brand experience of men’s and ladies products, across the full collection of shoes, accessories, RTW, accessories, watches & perfumes. Ferragamo is considered by many in the industry to represent old school luxury but that’s changing fast, as the brand has been injecting new life into it’s DNA by appointing a new creative team to carry the brand into its next phase. The shoes, bags, accessories and scarves for both men and women are absolutely gorgeous. They even have a kiddies selection with the cutest pumps, boots and bags that you will not be able to resist. Definitely worth a visit when you are in Sandton City again. CLICK HERE . . .
The Love again Pop-Up Sale encourages people to clear out and reduce the clutter in their lives by selling their previously used clothes, shoes and bags. It also supports a good cause so beside the fact that each selected donator gets a percentage of the sales, they also do something good for someone else. Just getting “rid” of belongings make it very hard for people to clear out. I was planning on clearing out a lot of items and ran the idea pass a few friends, they all thought it was a great and wanted to participate. I got 15 people together and we have approximately 1000 items varying from clothes, shoes and bags to be put up for sale. How amazing!? What this pop up sale is about? That item that you see as being old in your cupboard, has been an admirable item to others and is still in perfectly good condition. Why not sell it to someone who will love it again? All of us women have the same issue: too many clothes in our cupboards and too little to wear yet we somehow find ourselves not clearing out and living cluttered lives in essence. A great feel good factor! I also wanted to incorporate another feel good effect to the sale and therefor a portion of the sales will be donated to charitable causes. We will donate to the Ethembeni Children's Home and also assist a young student to get trained as a barista and support him in finding a job to support his family. What do we see as the must have pieces and basics to always keep in your wardrobe? The most important item you can wear with any outfit, is confidence and a smile. Along with that, you can make any outfit amazing by walking upright and with purpose. As much as it is great to follow fashion trends, our rule is that if you buy unique fashion items, don’t overpay. Buy it to last the season as next season it will not be so trendy and then you don’t want to deal with the hard reality that you paid too much for it. Another rule is that you need to wear decent underwear. You can spoil the . . .
Guess Watches South Africa is excited to announce the Guess Mesh campaign for Summer 2017. Guess Watches South Africa has teamed up with some key influencers to show off a good time with their Guess Watches. What's more, one lucky winner could win a beautiful Guess hamper worth R5000! There are 2 watch collections in the mesh range: Romantic Mesh and Rebel Mesh Guess Romantic Mesh shows of beautiful forals and brocade patterns offering an edgy air with a romantic twist. It gets wrapped up in contrasting gold and black sequins creating a romantic twist for the flirty and rebellious. Perfect for this time of the year and the absolute accessory to complete any outfit. The edginess of the collection is exemplified in the debut of glitter dials and black sparkle leather straps that can take any look from day to night. The mix of dark tones with polished gold cases create a bold fusion that is sure to enhance her accessory wardrobe. The Guess Rebel Mesh collection is the perfect silhouette for the Guess girl and classic design to enhance her wardrobe. A square crystal case, featuring a sunray white roman numeral dial with an adjustable mesh bracelet in silver, gold and rose gold variations. To fully interlock with his lifestyle from day to night, the men’s mesh collection duly designed features a round 44 mm case with a sunray black or blue moon dial with roman numerals. These style variations include silver, gold, and blue to endure his busy days and long nights. As a global fashion pioneer, GUESS Watches continues to reinvent itself- meshing together contemporary design with timeless style and elegance. Want to stand the chance to win a Guess Hamper worth R5000? Follow our Guess girls on social media Mishka Patel, Leah (Musiek) and Kim Jayde Robinson to find out more and see how they are #MeshingAround with #GuessWatchesSA. All you have to do is post a photo of yourself having a good time by using the hashtags #MeshingAround #GuessWatchesSA to . . .
We ended 2016 with a grand finale and the final SuitNight as it stands celebrating the accomplished man with BetterMan and Dunhill Fragrances on 28 November 2016. The event was held at the lavish Fire & Ice hotel in Melrose Arch which complimented the evening’s proceedings with Colin Coleman, MD of Goldman Sachs, as guest speaker. Dunhill Icon Elite was the main sponsor which resembles the BetterMan man perfectly. The fragrance has won various international awards including best international fragrance. The bottle is designed by South African, Marc Eisen. The Dunhill man is attentive to details, fastidious in his search for excellence, his character and style is one of timeless elegance and refined manners inherited from his deep appreciation for tradition and the finer things in life. The Dunhill man divides his time between town and country embodying the best of British luxury whether home or abroad. Combined with his fragrance, he radiates confidence without arrogance, appeal without ego. Quite simply, he is a gentleman. Dunhill is available in the following sizes at selected retailers: Icon Elite 100ml EDP / Icon Elite 50ml EDP / Icon Elite 30ml EDP Dunhill Icon Elite truly resonates with the values that BetterMan represents and therefor it is the perfect match The men got to experience a whisky tasting by Whiskey brothers and tailoring tips by Daniel Crouse – all part of some of the key elements that resembles the BetterMan. Buren watches was present for the gentlemen to admire and try on their favourite style to add to their Christmas wish list – they also received a special discount code for purchasing online. About the evening: Hosts: BetterMan with Erik Kruger as Founder Venue: Protea Hotel Melrose Fire & Ice MC: Andrew Mack Speaker: Colin Coleman, MD Goldman Sachs Main Sponsor: Dunhill Icon Elite Gifts: Each guest received a stunning Dunhill fragrance as gift Special offer: 25% discount on Buren watches as tiered . . .
Johannesburg – Another successful SuitNight event around Gentle Courage was held in collaboration with BetterMan and international watch brand, DOGFIGHT on 25 October 2016. DOGFIGHT tells the story of pilots who wagered courageous battles in the sky during the World Wars. DOGFIGHT pilots followed the rules and battle planes in fierce battle grounds where no single mistake is allowed, all the while holding on to the integrity of respecting the sanctity of life. They were the greatest warriors of age who put everything at stake for their comrades and loved ones. Today, we still long for those DOGFIGHT pilot, the true flying aces with THE GENTLE COURAGE What is special and unique about the DOGFIGHT watches is that each watch has a quote engraved on the back. The brand truly resonates with the values that BetterMan represents and therefor the perfect match. “Gentle Courage” perfectly describes the modern gentleman: Gentle in his approach. Courageous in his heart. Venue: The View https://www.facebook.com/Transvaal.Scottish.Regiment/ MC: Andrew Mack Sponsor: DOGFIGHT Special offer: visit the website and enter the code to receive 25% discount until the end of January 2017. Did anyone say best Christmas gift ever? The code is: DOGFIGHT25 https://itsabouttime.co.za/23_dogfight CLICK HERE to submit your press release to MyPR.co.za. . . .
Johannesburg, South Africa - August 2016: BetterMan is the new kid on the block, but has quickly matured to become the perfect gentleman. Quietly creating an exciting meeting place where brands and companies can connect with a targeted group of men. Since inception in 2014, growth has been rapid. The BetterMan Facebook page currently eclipses the pages of some of the most well known South African men’s magazines with over 47 000 followers. The daily email is sent out to a dedicated database of more than 12,000 men. The BetterMan mission is simple: To make men unstoppable. This is done by putting the community first and providing them with qualitative, tailored and relevant content that goes beyond boring click bait articles. “BetterMan is seen as the trustworthy friend and cool big brother, it is also the influencer they admire and the role model they are looking up to, “says Erik Kruger, Founder of BetterMan. “Now we want to offer brands and companies the opportunity to get involved and to to connect with our very targeted and engaged group of men in various ways.” BetterMan offers tailored made solutions for every clients’ needs including: sponsoring of e-mailers delivered directly to the loyal BetterMan followers’ inbox; digitorials, client surveys and brand experiences, posts on the social media platforms; sponsored podcasts or webisodes; and custom-made experiential events hosted for the specified target market. BetterMan is about becoming a better man every day. In any way. No matter how small. In the way you act, speak, and live your life. Being a gentleman has become synonymous with the BetterMan life. The typical BetterMan reader is between 25-34 and describes himself as driven, ambitious, motivated, and determined. It’s clear that men who gravitate towards Betterman do so, because they want to rise above mediocrity. A glimpse of the BetterMan platform (30 June 2016): Website Page views per month: 13 000 Facebook Page . . .