Chanelle Mac Allister

G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – with its 3D denim design that catapulted the brand onto the cultural radar back in 1996 - has returned with a fresh update. The iconic piece has adapted to the times while maintaining all the key design elements that made it iconic; the 3D knee patches, heel guard, saddle patch, 45-degree pocket and slanted thigh seams are what give the G-Star Elwood jeans their icon status. The Fit The G-Star Elwood collection offers a diverse range of seven unisex denim jeans styles and comes in two different fits and multiple colorways. The Regular fit preserves the original design details from the very first Elwood from the 90’s, while the Elwood Loose delivers a contemporary, looser fit. The styles are made from a mix of G-Star’s high-quality materials from sustainable Ecru C2C Certified Fabric, to the durable Japanese raw denim fabric. 3D Denim Design The 3D denim construction of the G-Star Elwood involves intricate seam work, panels, and pockets tailored to accentuate your body's natural contours, granting you the ultimate freedom to move effortlessly. This cutting-edge approach is a testament to the brand’s commitment to progressive denim design which has been at the core of the brand since its inception. The Talent South Africa at the forefront of dance culture and music are now global sensation. G-Star Elwood, known for its dedication to craftsmanship, has been innovatively engineered to create the freedom to express. For the Elwood campaign, the brand has collaborated with renowned dancers to highlight the relationship between dance and denim. The campaign features, choreographer and media personality Bontle Modiselle and Musa Motha, who was recently featured on British Vogue and made headlines after his debut on Britain’s Got Talent for his outstanding dance performance. Multi-talented dancer and …