The economic recession caused many brands to cut back on their lavish marketing budgets resulting in brand managers and strategists seeking more effective ways to engage with consumers. Online competitions are not only cost effective but have proven positive results. They are an economical way of generating high volumes of exposure to a product, brand or service. Whereas traditional online competition methods like banner ads just get ignored or over cluttered magazine print ads get paged over, “advertisements” in the form of competitions engage a visitor by offering an incentive or a possible prize. Founder and owner of “Webwin” Donovan Steyl states: “If you are looking for an effective way to market your brand, product or service, running an online competition can be a great way to boost traffic to your website”. Being in media and sales, Steyl noticed that many brands were willing to offer trade exchanges for media exposure. The downside was that media owners were inundated with trade offers and needed cash flow in order to survive. This prompted Steyl to start “Webwin”, the apt slogan – “It’s a win win situation” was the obvious solution where trades are welcomed, plus people love to win things! The Goal When deciding to run a competition one should decide what goal is to be achieved. Competitions are a great way in increase brand identity, generate a lead database, promote a product or service, increase Facebook likes or twitter followers, maximize your exposure or get customers in store. The Prize The bigger the prize, the bigger the level of interest. A car for example will generate more entries than a weekend away. People will also work harder to enter a competition with bigger rewards on offer, yet no prize goes un-entered. People will enter a competition to win just about anything! Entry methods Effective simple methods for entry include becoming a follower on Twitter or liking a Facebook page, or entering details onto a short form. Keep this …
24th Annual Johannesburg Pride.
The 24th annual Johannesburg Pride event is set to take place on the 28th September 2013 at the Mary Fitzgerald Square in Newtown. Organized by the newly founded Johannesburg Pride Planning Committee the Johannesburg Pride event is going full steam ahead. Each year, this event see’s thousands of South African from the LGBT community come together to celebrate the rights and freedoms our constitution has to offer. The event also offers brands the opportunity to leverage their products or services to a lucrative consumer through a marketing mix of advertising platforms. Options include the event naming rights, event sponsorship, print advertising, activations, experiential marketing, online advertising and branding. Lunch Box Media – marketing and advertising agency to the LGBT media owners of South Africa has partnered with Johannesburg Pride to assist in corporate sponsorship and fund raising. Owner Donovan Steyl states: “Sponsorship options have been conveniently grouped with prices ranging from R2500 for the ‘Business Partner’ option to R75 000 for the ‘Diamond Partner’ option”. The 2013 event is believed to be bigger and better than ever before. With some of the larger beverage and alcohol brands already confirmed and celebrity attendance by the likes of Gareth Cliff, Vicky Sampson and Gloria Bosman, Johannesburg Pride is going to be the hottest event of 2013. URL: https://lunchboxmedia.co.za/gay-events-south-africa/johannesburg-pride/ Twitter: Facebook: YouTube: Author: Donovan Steyl from Lunch Box Media. Originally distributed by MyPR.co.za. No of Images Uploaded: Two To gain access to Two image/s please Like, Tweet or +1 this article: [l2g] Images: Photographer: [/l2g] …
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Ground-breaking Gay Consumer Profile Released
For the first time, a truly in-depth and statistically relevant overview of the South African gay and lesbian consumer has been released and made available to advertisers. Boutique marketing and advertising agency Lunch Box Media has represented South Africa’s gay media owners for almost three years. Platforms that service this lucrative niche demographic include print, online and on-screen media. However, unlike in many other parts of the world, the 4.9 million-strong gay consumer market in South Africa has been ignored by large brands. With the release of its groundbreaking consumer survey results this week, presenting the most current and in-depth overview of the gay and lesbian market to date, Lunch Box Media hopes that this will finally begin to change. The “LBM Gay Consumer Profile” was commissioned in April 2012 and ran for a period of three months. Supported by four of the largest pink online media owners, online respondents were asked a range of questions on consumer habits, preferences, purchasing patterns and motivations. Topics included employment, income, shopping, banking, credit cards, home ownership, cars, electronics, pets, television and media consumption were covered. Results would be of particular interest to researchers, marketers, academics, advertising agencies, media buyers, gay and gay-friendly businesses or anyone else looking for up-to-date information about the gay and lesbian marketplace. The independently audited results of the 2012 LBM Gay Consumer Profile show that this demographic has a higher than average disposable income. In addition, because the cost of raising children is usually not a factor, a large percentage of this disposable income is spent on luxury items. Interestingly, a whopping 81% of respondents make regular online purchases – a considerably higher rate compared to mainstream consumers. Top luxury brands preferred by the respondents include Apple, Levis, Diesel, Guess, Samsung, Sony, Calvin …