MaKunene

KFC Mini-Cricket is more than just a sports initiative, it has become a catalyst for social change, nurturing young talent, fostering inclusivity, and instilling life-long values. A recent impact study conducted by Dr Tracey Toefy, Senior Lecturer at the Gordon Institute of Business Science, in collaboration with DEZ Advisory surveyed over 4,000 current and former programme participants to shine a spotlight on the programme's profound benefits to communities across the country. As KFC proudly marks its 15th year of sponsoring this transformative initiative, the impact study underscores the programme’s far-reaching contributions, not only to cricket but to the holistic development of South Africa's youth. Key Findings from the Impact Study The mini-cricket programme was established in 1982 in Soweto under the Bakers' sponsorship until the end of the 2008/2009 cricket season, KFC transitioned into a partnership with Cricket South Africa at the start of the 2009/2010 cricket season, and the programme has continued grow into a powerful force for positive change, with the study revealing several core impacts: Championing Social Cohesion and Diversity: Through a shared love of cricket, the programme brings together children from diverse backgrounds, promoting unity and breaking down societal barriers. The study highlights the programme's success in fostering social cohesion, contributing to a more inclusive society. Building Essential Life Skills: Beyond technical cricket training, the programme is a fertile ground for developing crucial life skills. Participants learn teamwork, leadership, discipline, and perseverance - values that resonate beyond the field and shape future leaders and community contributors. Aligning with Global Goals: The programme’s alignment with several United Nations Sustainable Development Goals (SDGs) positions it as a global player in driving social impact. It advances quality education, promotes gender equality, and reduces …

On Thursday, 14 December 2023, Fry Hard Fans at the DP Wanderers Stadium witnessed an unbelievable scene at the third KFC T20I Series match against India when an unassuming fan interrupted play to grab a bucket of KFC Original Recipe chicken from Protea players, Rassie van der Dussen and Tony de Zorzi, just as they were getting ready to tuck into the finger lickin’ goodness. KFC partnered with Comedian, Rob van Vuuren who left spectators in awe as he fearlessly stormed onto the grounds in a ‘daring’ display of bravery and seized the iconic KFC Bucket. The atmosphere was electric as van Vuuren, known for his supreme wit and boundless creativity, manoeuvred around the field to avoid being apprehended, gripping the imagination of fans of both the game and the taste alike. . Grant Macpherson, KFC's Chief Marketing Officer, shared his thoughts on the KFC T20I Brand Fame Moment and the exciting partnership with Rob, who has won the hearts of cricket lovers. “While we could fully believe that Fryhard fans would do almost anything for the taste, this was a way for us to bring to life the love that South Africans have for the iconic KFC taste, in a fun and memorable way. As a longstanding partner, KFC is focused on delivering unforgettable and enchanting experiences for fans in stadium and at home during the KFC T20I series and have brought to life the Fryhard Fan campaign to celebrate this South African love affair of cricket and the iconic KFC taste. Working with Rob was a perfect fit as he’s adored by many and he is a Fryhard Fan himself that loves the KFC taste which added to the authenticity and appeal of a this spectacle that will forever be etched in the records of cricket history.” "I was absolutely thrilled to be a part of this Brand Fame Moment at the KFC T20 International series. It was an incredible opportunity to tap into my comedic talent to entertain and capture the imagination of Fry Hard fans like never before," Rob van Vuuren said. “It's …