Cape Town Tourism Businesses Set for TourismX Best Rated Awards Cape Town’s tourism businesses are set to receive a new form of recognition on 27 November 2026 when the inaugural TourismX Best Rated Awards - Cape Town Edition honours businesses that have built strong digital reputations among visitors and customers. The awards are independently researched and use verified online ratings, reviews and engagement data to identify tourism businesses that stand out within their respective categories. The programme will recognise the top-performing businesses across categories including Guest Houses and B&Bs, Hotels, Spas, Restaurants, Eco-Friendly Establishments, Tour Operators, Tourism Organisations, Attractions, Camping Places, Tourism Heritage Sites and Museums. There is no entry process. Businesses do not have to nominate themselves or submit applications. The initial shortlist will be determined using Google Reviews, with the leading businesses in each category then assessed against their verified online engagement performance. The TourismX Best Rated Awards are intended to highlight the growing role that customer feedback and digital visibility play in the tourism sector. Travellers increasingly use online reviews, ratings and social media interactions when researching destinations, accommodation, restaurants and experiences. Gerrit Davids, Founder of TourismX Best Rated Guide, says the awards provide an opportunity to recognise businesses whose visitor experiences are reflected in the digital feedback and engagement generated by their customers. The Cape Town Edition forms part of the broader TourismX Best Rated Awards, which seeks to provide independent recognition of tourism businesses based on their existing digital footprint rather than traditional award entries. Speaking recently at the launch of Tourism Month 2026, Minister of Tourism Patricia de Lille highlighted the growing influence of digital platforms in shaping travel …
Cape Town’s Restaurant Rankings Released
The Pot Luck Club Rated as the Top Restaurant in the CustomerX Index™ Cape Town - The Pot Luck Club has been named the leading restaurant in the inaugural CustomerX Index™ Cape Town Restaurant Edition, a reputation benchmarking index that measures customer satisfaction, sentiment and brand visibility in online media. The CustomerX Index™ combines a restaurant's customer ratings and reviews with its online media coverage to provide a balanced measure of its reputation. Using Google review data alongside an in-house media monitoring tool, the index assesses both customer satisfaction and the volume of online editorial coverage. Together, these insights reflect customer trust and brand visibility, enabling meaningful comparisons between leading hospitality brands. The findings demonstrate that while Cape Town's leading restaurants consistently achieve excellent Google customer ratings, visibility in the online media remains a significant differentiator between top-performing brands. The CustomerX Index™ Top 10 Rank & Restaurant CustomerX Index™ Score Ranking The Pot Luck Club 83.3 Gold Kloof Street House 79.9 Silver La Colombe Restaurant 79.2 Silver Karibu Restaurant 76.9 Silver GOLD Restaurant 71.9 Silver Thali 67.5 Bronze The Hussar Grill Mouille Point 66.4 Bronze The Hussar Grill Camps Bay 66.4 Bronze Biesmiellah Restaurant 65.1 Bronze El Burro Green Point 65.0 Bronze Reputation Meets Visibility According to Gerrit Davids, Founder of the CustomerX Index™, "The rankings demonstrate that customer satisfaction alone no longer determines market leadership. Restaurants with consistently high Google Ratings and positive customer sentiment remain highly competitive, but those that also generate sustained online media coverage through tourism features, chef profiles, awards and destination marketing gain a measurable competitive advantage." "Restaurants with high customer ratings and strong online media coverage …
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City of Cape Town-Supported Events Generate More Than 2100 Online Media Mentions
The City of Cape Town's investment in major sporting, cultural and entertainment events generated 2125 online editorial mentions, according to an independent report measuring online media coverage between July 2025 and June 2026. According to the Brand Media Index™ - Cape Town Events Edition, the top five events generated 1908 online editorial mentions that included "Cape Town" as the destination, highlighting the city's strong visibility in earned media. The Sanlam Cape Town Marathon ranked first with 957 mentions (45.04% Share of Voice), followed by HSBC SVNS Cape Town with 315 mentions (14.82%), Comic Con Cape Town with 282 mentions (13.27%), Speed Classic Cape Town with 196 mentions (9.22%), and the Festive Lights Switch-On with 158 mentions (7.44%). Together, these five events accounted for almost 90% of all recorded online editorial coverage, highlighting their significant contribution to Cape Town's destination visibility. The report found that the City's diverse events programme continues to strengthen Cape Town's reputation as one of Africa's leading destinations for sport, entertainment and major events, generating extensive editorial exposure across local and international media. Collectively, the top five events were covered by news websites with a combined potential audience of more than 47 million unique visitors. Their editorial coverage also generated an estimated Advertising Value Equivalent (AVE) of more than R34 million, increasing to more than R37 million when the remaining top 10 events are included. "Major events deliver far more than visitor spending. They generate independent editorial coverage that enhances Cape Town's reputation, showcases the city's world-class event hosting capabilities and keeps the destination visible to millions of potential travellers throughout the year," said Gerrit Davids, Managing Director of Gerom Media, which compiled the report. "Our next report will be released on 16 October 2026 in Cape …