The South African government recently moved SA to adjusted alert level 1and eased meeting and event restrictions, 750 attendees can now be hosted indoors and 2000 outdoors according to the adjusted regulations. With vaccinations on the rise and summer approaching, C-suites and their teams are now discussing future meeting and event strategies, which ultimately raises the questions… “how does one plan a safe and seamless event and what is the best event format to use?” The eventing industry has shown unwavering resilience during the pandemic, pivoting meetings and large-scale events into the virtual world, offering clients a multitude of event formats. Before you start planning your next event there are 5 key considerations you need to take into account. Understand the difference between a Virtual Event and a Hybrid Event. 2020 saw a huge spike in virtual events, it’s become the go-to for shorter meeting formats, they are economical and the event platforms on the market have enhanced the user experience and engagement opportunities. However virtual events are better suited to shorter meeting formats and face the challenge of screen fatigue and low engagement In a 2021 Global Business Travel Association (GBTA) study revealed that 76% of respondents still preferred live in-person meetings, indicating that many people still want a face-to-face connection. With vaccinations taking place across the globe it has been possible to bring back the live event in a modified version; the hybrid event model. I have spent a large part of this year educating my clients on the different models of virtual and hybrid events and the various considerations that need to be taken into account before choosing a model that best suits their event objectives and budget. As live events have started to take place across the globe, hybrid events have become a global trend, it merges the live in-person experience with the virtual experience, so attendees can choose to attend live …
Magnette Event Management launches Magnette Academy & Tech-Driven Event Management Course for the Digital Age!
Magnette Event Management, one of SA’s leading, strategic Event Management agencies have announced the launch of Magnette Academy and their new 12 week, online multimedia based Event Management course. Building on from 10 years of innovative event experience servicing local and international Blue Chip companies, Magnette has pulled together its resources to develop the Event Management Course for the Digital Age, a digitally focused course specially developed to support event planners and organisers. The new future-forward course is the first of its kind to be launched in the world, teaching students about progressive event design and management as well as Artificial Reality, Virtual Reality, Event Tech and best practice for Hybrid and Virtual Event Management. What makes this progressive event management course so unique is that it is taught by a suite of Industry Experts, who are leaders in their fields on various subjects, so you are always learning from the best of the best. The robust new course will serve as an excellent stepping stone for event planners struggling to navigate the challenges, disruption and changes facing the industry. If you are involved with the strategic planning, management or coordination of events, this course is your essential guide on how to confidently execute events, meetings and conferences successfully in 2021 and beyond. The Event Management Course for the Digital Age will be the first course to be developed by Magnette with a number of smaller short courses being launched on the platform from March 2022. The course kicks off on 1 October 2021 and has already garnered much interest. The Academy is offering a special Introductory price of R14 000. This includes a 37% discount off the full course price valid only for the October 2021 enrolment. A two part payment plan is available on request. What you will get: 10 Modules of content delivered through multimedia learning channels Learn from a variety of …


