Angie Herrmann

Ruby Digital and Omang are connecting South African learners with industry-led digital marketing education and greater visibility of future career pathways Ruby Digital, through its Ruby Academy initiative, has partnered with Omang to help South African learners discover digital marketing, develop foundational digital knowledge, and explore career possibilities within the country’s growing digital economy. The partnership provides Grade 8 to 12 learners with free access to beginner digital marketing education through Omang, a personal AI Learning Companion. Ruby Digital contributes practical industry expertise and learning content, while Omang provides access through the One Omang Learning System as part of its Future Industry Talent (FIT) programme, an industry-led education programme that introduces learners to industry skills and future career pathways. The initiative responds to a persistent challenge facing young people: many learners have limited exposure to careers in search marketing, content creation, paid media, data analytics, and digital communications before  they leave school. Earlier career awareness can help learners connect what they are studying with the skills and opportunities found in modern workplaces. Through Ruby Academy, learners are introduced to how digital marketing works, the disciplines that make up the industry, and the practical skills used by professionals working in the field. Ruby Digital’s contribution includes supporting digital marketing education, sharing real-world industry knowledge, introducing career pathways, and helping connect learning with practical application. Early engagement with the course is already beginning to demonstrate learner interest: as at 22 October 2026, 559 of the 4,587 learners in the Omang classroom had started at least one topic, while 200 learners had gone on to master all five topics. Across the course, learners had recorded 1,276 topic passes. “Many young people simply don’t know …