Gloria M

Cape Town–South Africans are embracing a more intentional approach to health and wellness, choosing habits that support balance, longevity, and everyday confidence. Listerine®, South Africa’s No.1 Mouthwash Brand trusted by millions and backed by science, is one of the simplest ways to level up your daily routine. With up to 5X more cleaning power when added to brushing, it delivers healthier gums, cleaner teeth, and long-lasting freshness in just 30 seconds. Adding a quick 30-second rinse of Listerine® every day after brushing helps build strong hygiene habits that support all your oral health needs. While oral care is often overlooked, Listerine® makes it easy to prioritise, effortlessly fitting into your daily mouth care routine and leaving you with a deeper clean you can feel. “With our new campaign, we want to show South Africans that brushing alone is not enough. We are championing Whole Mouth Health and encouraging everyone to take their oral care routine one step further with a simple 30-second rinse. In a country where dental care is not always accessible, it's important for us to make oral health education easy to understand and part of everyday life. We want people to see that adding Listerine® to their routine is a small change that makes a big difference, for a cleaner, healthier smile,” said Ayanda Mangcu, Listerine Brand Manager at Kenvue South Africa. As part of its new campaign, which promotes up to 5X more cleaning power when added to brushing, Listerine® will be hosting an immersive mall activation at Canal Walk in Cape Town from 30th July to 3rd August 2025. Consumers can look forward to one-on-one oral care consultations with qualified healthcare professional Cole Gilbert, President of OHASA (Oral Hygienists Association of South Africa), a dynamic product education stand, and a range of interactive activities. The first 150 attendees who visit the activation on 2 August will receive exclusive goodie bags, and five lucky consumers stand …