Accenture Song has been appointed digital and direct agency partner for Telkom – one of South Africa’s providers of communication services, following a competitive pitch process. This win holds notable significance as it marks the first piece of business for the newly positioned tech-powered creative group, firmly establishing its credentials as a new breed of agency with a truly end-to-end offering. Leveraging its full range of capabilities and expertise, Accenture Song will be responsible for the entire digital and direct marketing mandate, including strategy, communication, digital design and customer value management. Applying a holistic approach to enable Telkom to deliver a customer experience that drives relevant engagement and meaningful impact across all touchpoints. Commenting on this new partnership, Chief Marketing Officer at Telkom, Gugu Mthembu said: “We are on a digital transformation journey that will transform Telkom into a digital first business, and we need a Lead Digital Agency that can help us drive this agenda. Accenture Song proved an unmatched ability to blend creativity with data and technology.” Describing it as an “incredible win,” Accenture Song’s Africa Lead, Haydn Townsend added: “We’re thrilled to partner with Telkom to help unlock their next chapter of growth.” Accenture Song’s partnership with Telkom comes into effect on 1 September. CLICK HERE to submit your press release to MyPR.co.za for free. …
Accenture Song Demonstrates Digital Leadership Winning Most Awards At 2023 IAB Bookmarks
A standout performance at the recent IAB Bookmark Awards marking the tech-powered creative group’s inaugural showing as Accenture Song, saw the agency topping the leaderboard as most awarded in the country with a total of 19 wins by the end of the night. An initiative that sets the benchmark for tech, digital and leading edge innovation, The IAB Bookmark Awards recognizes work that builds brands through creative and high impact digital solutions that deliver measurable results. Which included three Gold Awards for Accenture Song’s LI:FE of Confidence campaign for Sanlam across Influencer Marketing, Social Media Innovation and Online Video Series. The campaign also scooped a further six Silver and three Bronze awards in various categories, including: Strategy, Production and Interactive Mixed Media. “It has been a huge honour to be recognised in such an outstanding way for the creative work we do for our clients," says Haydn Townsend, Accenture Song Lead for Africa. With wins across a diverse mix of clients and categories, additional awards were also scooped for WESGRO Play before you stay, Santam Guardians, Marmite New & Unimproved and Engen Social Communities. “Where we may have won the most awards of any agency in the country, what is most satisfying is that they were across the widest spectrum of channels and clients - from financial services, to FMCG, to tourism to energy,” says Matt Ross, Chief Creative Officer at Accenture Song. “We pride ourselves on delivering world-class quality of work for ALL our clients, not just one or two,” Ross adds. “We’ve been working incredibly hard to build Accenture Song into a new breed of agency. One that has a truly end-to-end offering with best-of-breed specialists in every discipline. Meaning our clients make no sacrifices in quality and we can help them grow at the same pace that the world is changing,” concluded Townsend. Accenture Song’s full list of awards, included: Sanlam LI:FE of Confidence …