In the out-of-the box world of VISI, old is new, DIY is hip, recycling is on trend and cross-stitching is no longer exclusively granny territory. Case in point: the stand-out cover of the 192-page DIY ‘Bright Ideas’ issue of VISI, on shelf Monday 28 January, which is an actual hole-punched cross-stitch pattern bundled with a sample of red Mohair yarn, just begging to be stitched. In fact, VISI invites readers to take part in the latest decor revival craze by stitching their own version of the 'I LOVE DIY' cover and entering their work in a competition, to be judged by the VISI team for visual impact. The cross-stitchable cover is the latest in a string of innovative and eye-catching covers to grace the award-winning design and decor magazine, which publisher and new owner New Media relaunched in July 2012 with a new format, quarterly editorial schedule and reinvigorated overall design. For this once-off special Collector's Edition, which has its own unique content and design format, VISI’s Deputy Editor Annemarie Meintjies took the helm alongside Content Director Sumien Brink. Since 2001, Meintjies has been the creative mind behind Smart Idea, the regular VISI feature which finds unexpected, practical and stylish ways of recycling old objects, like the hanging wine cellar made from plastic pipes featured in the current issue, created by magazine photographer Dook. Along with it are ‘32 Reasons to Always Love Smart Ideas’, a collection of the best Smart Ideas that have appeared in the magazine over the past 12 years, from Palanks, which are funky coffee tables made from salvaged wood pallets, to a 21st century version of the riempie stool to local custom-designed bicycles which are sure to pimp your eco-friendly ride. "I am always inspired by the convergence of old and new; discarded objects that are re-found, and the process of reinterpreting and reinventing them into things that are beautiful as well as practical and purposeful," says Meintjies. "The …
New Media Continues Winning Streak
From New York, to Cape Town and Johannesburg, New Media continued their award winning streak of 2012 at the Pica's last night. Plascon Spaces scooped top honours in the Visual Production of the Year category and New Media also hauled in 9 Highly Commended accolades for their consumer and customer titles including Woolworths TASTE, Eat Out, Siyasiza, Ackermans Club, Mediclinic Family and From New York, to Cape Town and Johannesburg, New Media continued their award winning streak of 2012 at the Pica's last night. Plascon Spaces scooped top honours in the Visual Production of the Year category and New Media also hauled in 9 Highly Commended accolades for their consumer and customer titles including Woolworths TASTE, Eat Out, Siyasiza, Ackermans Club, Mediclinic Family and Mercedes Benz. The PICA accolades are truly the cherry on top for New Media, who has won numerous respected local and international awards this year. Just in the past four weeks, New Media has celebrated major wins at the Pearl Awards in New York for Woolworths TASTE (Gold - Best Integrated Print and Web Programme) and Siyasiza, the internal communications magazine for FNB (Best New Launch/Relaunch); scored big at the Galliovas, with Woolworths TASTE food editor Abigail Donnelly winning the top award -- Best Food Writer of the Year -- as well as Best Stylist; at Bookmarks, with Woolworths TASTE Digital and Eatout.co.za taking home four prizes for excellence. "Being recognised within our industry with top honours like these is of course wonderful, but even more gratifying is knowing that we've done our best for our clients, having created content that not only resonates with their readers but also gives measurable results," said Bridget McCarney, Managing Director for New Media. "Our customers' satisfaction is the real reward, but that said, the PICAs and other awards are certainly much appreciated nods for the consistently outstanding groundbreaking work created by our talented team, and we …
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Telmap integrates Eat Out restaurant guide into the Telmap Mobile Location Companion
CAPE TOWN JUNE 2012 – Restaurant and food lovers are now able to turn to their phones for assistance in choosing a restaurant, when Eat Out, South Africa’s most definitive and credible restaurant guide, goes live with a smart phone app. Telmap, pioneers in mobile location-based services, will partner with New Media for the integration of its Eat Out brand into the Telmap Mobile Location Companion. Eat Out is accessible via a variety of media channels. At the centre of the brand is the website, supported by a weekly e-newsletter, Twitter, Facebook, Pinterest, an annual glossy magazine and the much-anticipated Eat Out Restaurant Awards held in November of each year. The website lists over 3,500 restaurants in cities and towns in all nine provinces. Users of the Telmap powered Cell C Xplorer can now access Eat Out’s useful and reliable content on Blackberry devices at no cost, with availability on Android devices just around the corner. Eat Out information can either be accessed through a dedicated widget on the home screen of the Cell C Xplorer, on the unique widgets carousel or in the search results, when there are relevant search results coming from the Eat Out database. Restaurants can be searched for by name or food type such as Italian, Indian, Seafood, etc. Once a restaurant is selected, the information provided includes details about the restaurant, including address and professional and/or reader reviews from Eat Out. Users can then initiate a navigation session (drive/walk) to the destination. The Eat Out brand launched in 1998 and is the gold standard of the South African culinary industry. With a heritage in celebrating excellence, Eat Out carries the highest credibility amongst chefs, restaurateurs and the South African food loving public. Eat Out users are keen foodies who are social and enjoy eating out with friends, family or business associates. Partnering Eat Out with Telmap increases the number of platforms on which Eat Out is …